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¿Hacia el social commerce? El valor de las redes sociales en la MiPyME de Córdoba, Argentina
16 references·0 citing·46 second hop
¿Hacia el social commerce? El valor de las redes sociales en la MiPyME de Córdoba, Argentina (2019)¿Hacia el social commerce? El valor de la…Social Commerce: A Contingency Framework for Assessing Marketing Potential (2013)Social Commerce: A Contingenc…New consumer behavior: A review of research on eWOM and hotels (2013)New consumer behavior: A revi…A research framework for social commerce adoption (2013)A research framework for soci…What drives consumers to spread electronic word of mouth in online consumer-opinion platforms (2012)What drives consumers to spre…From e-commerce to social commerce: A close look at design features (2012)From e-commerce to social com…Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011)Usage, barriers and measureme…Introduction to the Special Issue Social Commerce: A Research Framework for Social Commerce (2011)Introduction to the Special I…Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts (2011)Harnessing the Influence of S…Enterprise Social Networking: Opportunities, Adoption, and Risk Mitigation (2011)Enterprise Social Networking:…Deriving Value from Social Commerce Networks (2010)Deriving Value from Social Co…Web 2.0: Conceptual foundations and marketing issues (2008)Web 2.0: Conceptual foundatio…Social Media: A New Frontier for Retailers? (2008)Social Media: A New Frontier …The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)The Effect of On-Line Consume…A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)A Theoretical Extension of th…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…A technology acceptance model for empirically testing new end-user information systems : theory and results (1985)A technology acceptance model…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. (1982)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)The business value of online consumer reviews and management response to hotel performance (2014)eWOM effects on hotel booking intentions, attitudes, trust, and website perceptions (2015)What makes an online consumer review trustworthy? (2016)Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations (2009)What Drives Social Commerce: The Role of Social Support and Relationship Quality (2011)A study of the impact of social media on consumers (2014)What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences (2014)Social commerce constructs and consumer's intention to buy (2015)The diffusion of innovations (1983)Users of the world, unite! The challenges and opportunities of Social Media (2009)Business to business digital content marketing: marketers’ perceptions of best practice (2014)Harnessing marketing automation for B2B content marketing (2015)Social media marketing and advertising (2015)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Measuring the Involvement Construct (1985)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The impact of electronic word-of-mouth communication: A literature analysis and integrative model (2012)The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research (1994)Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)Social commerce research: An integrated view (2013)Consumer behavior in social commerce: A literature review (2016)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)From Intentions to Actions: A Theory of Planned Behavior (1985)The partial least squares approach for structural equation modeling. (1998)What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature (2014)A Meta-Analysis of Electronic Word-of-Mouth Elasticity (2015)The value of online surveys: a look back and a look ahead (2018)Place to Space: Migrating to eBusiness Models (2001)Place to space: migrating to ebusiness models (2002)The long tail: why the future of business is selling less of more (2007)Social media competitive analysis and text mining: A case study in the pizza industry (2013)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust – A theoretical analysis (2013)The theory of planned behavior (1991)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation (1991)
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References

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A research framework for social commerce adoption
305 cited
  • 2008Social Media: A New Frontier for Retailers?254 cited
  • 2011Enterprise Social Networking: Opportunities, Adoption, and Risk Mitigation228 cited
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