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Use of psychographics in consumer market segmentation: The South African experience
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Use of psychographics in consumer market segmentation: The South African experience (1997)Use of psychographics in consumer market …Personality and Consumer Behaviour: A Review (2015)Personality and Consumer Beha…Value-System Segmentation: Exploring the Meaning of LOV (1992)Value-System Segmentation: Ex…Beyond Mind Games: The Marketing Power of Psychographics (1991)Beyond Mind Games: The Market…Successful Needs/Benefits Segmentation: A User′s Guide (1989)Successful Needs/Benefits Seg…Market Segmentation, Product Differentiation, and Marketing Strategy (1987)Market Segmentation, Product …A Test of the Reliability of Psychographics (1979)A Test of the Reliability of …Expanding the Scope of Segmentation Research (1976)Expanding the Scope of Segmen…Psychographics: A Critical Review (1975)Psychographics: A Critical Re…The Concept and Application of Life Style Segmentation (1974)The Concept and Application o…Life style and psychographics (1974)Life style and psychographicsHedonic Consumption: Emerging Concepts, Methods and Propositions (1982)An Introduction to the Five‐Factor Model and Its Applications (1992)The Big Five Trait taxonomy: History, measurement, and theoretical perspectives. (1999)Smells like me - Personality and Perfume Choice (2009)Self‐ or rule‐based governance: analysis of choice‐making behaviour (2010)The Role of Brand and Fan Personalities in Building Fan-Brand Relationships (2021)The nature of human values (1973)Consumer behavior : application of theory (1977)Special Possessions and the Expression of Material Values (1994)Motivation and Personality (1997)Trying to prosume: toward a theory of consumers as co-creators of value (2007)Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE (2011)The Seventh Mental Measurements Yearbook (1973)Journal of leisure research (1988)Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings (2012)Experimental and Quasi-Experimental Designs for Research (1963)Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Book Reviews: Kerlinger, Fred N. Foundations of Behavioral Research. (2nd ed.) New York: Holt, Rinehart and Winston, 1973. 741 + xx pp. $13.95 (1974)Reliability Testing of Psychographic Scales (1981)The Generalizability of Psychographic Market Segments across Geographic Locations (1986)Design Method Selection to Satisfy Consumer Variation: A Meta-Design Approach (2010)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Evolution of the Marketing Organization: New Forms for Turbulent Environments (1991)Contemporary Strategy Analysis (1998)The New Industrial State (2007)Issues and Advances in Segmentation Research (1978)The Application and Misapplication of Factor Analysis in Marketing Research (1981)Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal (1991)Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts (1997)A positioning typology of consumers’ perceptions of the benefits offered by successful service brands (2005)Tailoring Online Retail Strategies to Increase Customer Satisfaction and Loyalty (2007)Judging the quality of customer segments: segmentation effectiveness (2010)Personal Values and Travel Decisions (1986)Segmenting Visitors To A Destination Region Based On The Volume Of Their Expenditures (1991)Using Personal Values to Define Segments in an International Tourism Market (1991)The consequences of unmet needs: the evolving role of motivation in consumer research (2004)Assessment of Consumer Influencing Factor in Decision Making for Selecting Cement Brands (2019)INFLUENTIAL MARKETING STRATEGIES ADOPTED BY THE CEMENT INDUSTRIES (2020)
this work references cited by second hop

References

  • 1974The Concept and Application of Life Style Segmentation688 cited
  • 1987Market Segmentation, Product Differentiation, and Marketing Strategy612 cited
  • 1975Psychographics: A Critical Review534 cited
  • 1992Value-System Segmentation: Exploring the Meaning of LOV444 cited
  • 1974Life style and psychographics244 cited
  • 1976Expanding the Scope of Segmentation Research69 cited
  • 1989Successful Needs/Benefits Segmentation: A User′s Guide61 cited
  • 1991Beyond Mind Games: The Marketing Power of Psychographics37 cited
  • 1979A Test of the Reliability of Psychographics29 cited
  • 2015Personality and Consumer Behaviour: A Review23 cited

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