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The role of brand innovativeness on attitudes towards new products marketed by the brand

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1998Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination3,968 cited
1990Consumer Evaluations of Brand Extensions3,266 cited
2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
1980Innovativeness, Novelty Seeking, and Consumer Creativity1,715 cited
1978Innovativeness: The Concept and Its Measurement1,549 cited
1988Reputation and corporate strategy: A review of recent theory and applications1,339 cited
1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
2009The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes1,002 cited
2007Attitudes as Object–Evaluation Associations of Varying Strength797 cited
2001Product innovativeness from the firm's perspective: Its dimensions and their relation with project selection and performance778 cited
2002Consumer innovativeness759 cited
2004New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry606 cited
2018The drivers of success in new-product development567 cited

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2001The Effect of Novel Attributes on Product Evaluation501 cited

1995Consumer Innovativeness and the Adoption Process468 cited

Cited by

2023The influence of brand innovativeness on consumer purchase intentions towards domestic global brands in emerging markets: Evidence from China24 cited
2024Brand innovativeness and brand equity: the mediating role of brand attitude and the moderating role of perceived brand ethicality22 cited
2023The temperature of newness: How vision–temperature correspondence in advertising influences newness perception and product evaluation17 cited
2024Consumer perceived green brand innovativeness and green word-of-mouth intention: the moderating role of green knowledge17 cited
2023The role of national institutions in the effects of consumers’ perceived customer orientation and firm innovativeness13 cited