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Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework

16 references·16 citing·43 second hopsampled

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References

1969The Handbook of Social Psychology12,518 cited
1988Possessions and the Extended Self9,050 cited
1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
1986Strategic Brand Concept-Image Management2,198 cited
1980For a Critique of the Political Economy of the Sign2,111 cited
1954Communication and Persuasion: Psychological Studies of Opinion Change.2,039 cited
1981Personal involvement as a determinant of argument-based persuasion.1,933 cited
1999Celebrity Endorsement: A Literature Review1,734 cited
2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited

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2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,301 cited

1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited

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