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A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint
16 references·0 citing·43 second hop
A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint (2020)A Grounded Theory Approach to Brand Value…The sharing economy: Why people participate in collaborative consumption (2015)The sharing economy: Why peop…Collaborating and connecting: the emergence of the sharing economy (2015)Collaborating and connecting:…Value co-creation: concept and measurement (2014)Value co-creation: concept an…The Role of Customer Engagement Behavior in Value Co-Creation (2014)The Role of Customer Engageme…The Coming of Age of the Prosumer (2012)The Coming of Age of the Pros…Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Determinants of consumer enga…Production, Consumption, Prosumption (2010)Production, Consumption, Pros…It's all B2B…and beyond: Toward a systems perspective of the market (2010)It's all B2B…and beyond: Towa…Consumer-Based Brand Equity Conceptualisation and Measurement (2010)Consumer-Based Brand Equity C…Trying to prosume: toward a theory of consumers as co-creators of value (2007)Trying to prosume: toward a t…Rise of strategic nets — New modes of value creation (2007)Rise of strategic nets — New …Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityMANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYMarketing as Exchange (1975)Marketing as ExchangeThe Measurement of Observer Agreement for Categorical Data (1977)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Toward a theory of customer engagement marketing (2016)Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods (2017)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)The Strength of Weak Ties (1973)Evolving to a New Dominant Logic for Marketing (2003)Critical service logic: making sense of value creation and co-creation (2012)Institutions and axioms: an extension and update of service-dominant logic (2015)Effects of COVID-19 on business and research (2020)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)Social media in marketing: A review and analysis of the existing literature (2017)Diffusion of Innovations 1 (2019)Capitalism, Socialism and Democracy. (1943)Capitalism, Socialism and Democracy (1997)Co-creation experiences: The next practice in value creation (2004)You are what you can access: Sharing and collaborative consumption online (2013)Platform capitalism: The intermediation and capitalisation of digital economic circulation (2017)Social Sustainability: A New Conceptual Framework (2017)Case Study Research: Design and Methods (1984)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Dimensions of Brand Personality (1997)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The theory of planned behavior (1991)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again (2015)Circular business models: A review (2020)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Developing Buyer-Seller Relationships (1987)The Changing Role of Marketing in the Corporation (1992)A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery (1999)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1991Managing Brand Equity3,818 cited
  • 1996Measuring Brand Equity Across Products and Markets3,631 cited
  • 2015The sharing economy: Why people participate in collaborative consumption3,469 cited
  • 2011Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites2,132 cited
  • 2010Production, Consumption, Prosumption2,097 cited
  • 1975Marketing as Exchange1,648 cited
  • 2010It's all B2B…and beyond: Toward a systems perspective of the market1,459 cited
  • 2014Value co-creation: concept and measurement1,276 cited
  • 2014The Role of Customer Engagement Behavior in Value Co-Creation1,260 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 2007Trying to prosume: toward a theory of consumers as co-creators of value675 cited
  • 2012The Coming of Age of the Prosumer584 cited
  • 2015Collaborating and connecting: the emergence of the sharing economy510 cited
  • 2007Rise of strategic nets — New modes of value creation510 cited
  • 2010Consumer-Based Brand Equity Conceptualisation and Measurement

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