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ASSESSMENT OF THE PRACTICES OF DIRECT MARKETING TOOLS ON CUSTOMER AWARENESS AND BUSINESS PERFORMANCE: A CASE OF KONKA GROUP COMPANY LTD.
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ASSESSMENT OF THE PRACTICES OF DIRECT MARKETING TOOLS ON CUSTOMER AWARENESS AND BUSINESS PERFORMANCE: A CASE OF KONKA GROUP COMPANY LTD. (2020)ASSESSMENT OF THE PRACTICES OF DIRECT MAR…Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and Advertising (2012)Persuasion in the Marketplace…Successful Direct Marketing Methods (2008)Successful Direct Marketing M…Islamic banking and finance: on its way to globalization (2008)Islamic banking and finance: …Complementarity in Consumption of News Types Across Traditional and New Media (2004)Complementarity in Consumptio…Relationship Marketing: Exploring Relational Strategies in Marketing (2002)Relationship Marketing: Explo…Knowledge management and data mining for marketing (2001)Knowledge management and data…Cross-functional issues in the implementation of relationship marketing through customer relationship management (2001)Cross-functional issues in th…The Evolution of Relationship Marketing (2000)The Evolution of Relationship…Principles of Direct And Database Marketing (1998)Principles of Direct And Data…The loyalty effect: the hidden force behind growth, profits, and lasting value (1996)The loyalty effect: the hidde…Relationship Marketing: Theory and Practice (1996)Relationship Marketing: Theor…The evolution of relationship marketing (1995)The evolution of relationship…Direct marketing attitudes (1995)Direct marketing attitudesBroadening and Specifying Relationship Marketing (1994)Broadening and Specifying Rel…It's Time for Total Marketing (1992)It's Time for Total MarketingZero defections: quality comes to services. (1990)Zero defections: quality come…Promotional Strategy and Organizational Performance: Source from Systematic Review Literature (2023)Promotional Strategy and Orga…Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)Marketing Services: Competing Through Quality (1992)Economic Performance Through Time (1993)Evolving to a New Dominant Logic for Marketing (2003)It's all B2B…and beyond: Toward a systems perspective of the market (2010)Customer Engagement (2011)The Effects of Mass Communication (1962)Understanding Media: The Extensions of Man (1964)A Social Influence Model of Technology use (1990)Did Social Media Really Matter? College Students' Use of Online Media and Political Decision Making in the 2008 Election (2010)Trends in U.S. Adolescents’ media use, 1976–2016: The rise of digital media, the decline of TV, and the (near) demise of print. (2018)Impact of Covid-19 on the media system. Communicative and democratic consequences of news consumption during the outbreak (2020)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The Economic Institutions of Capitalism (1987)Communication and Control Processes in the Delivery of Service Quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)The balanced scorecard : measures that drive performance (1992)The balanced scorecard--measures that drive performance. (1992)Competing for the Future (1994)An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)CRM: conceptualization and scale development (2005)Customer relationship management research (1992‐2002) (2005)Interactive Marketing: Exploiting the Age of Addressability (1991)Is your company ready for one-to-one marketing? 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The Effects of Advertising Content (2016)Relationship marketing defined? An examination of current relationship marketing definitions (1999)Internal market orientation (2002)Power to all our friends? Living with imbalance in supplier–retailer relationships (2005)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)CONSEQUENCES OF INDIVIDUALS' FIT AT WORK: A META‐ANALYSIS OF PERSON–JOB, PERSON–ORGANIZATION, PERSON–GROUP, AND PERSON–SUPERVISOR FIT (2005)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)
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References

  • 1990Zero defections: quality comes to services.5,435 cited
  • 1995The evolution of relationship marketing1,033 cited
  • 2001Knowledge management and data mining for marketing596 cited
  • 1996The loyalty effect: the hidden force behind growth, profits, and lasting value539 cited
  • 2004Complementarity in Consumption of News Types Across Traditional and New Media457 cited
  • 2001Cross-functional issues in the implementation of relationship marketing through customer relationship management447 cited
  • 1996Relationship Marketing: Theory and Practice424 cited
  • 2008Islamic banking and finance: on its way to globalization267 cited
  • 1994Broadening and Specifying Relationship Marketing154 cited
  • 2008Successful Direct Marketing Methods136 cited
  • 2000The Evolution of Relationship Marketing94 cited
  • 1992It's Time for Total Marketing72 cited
  • 2002Relationship Marketing: Exploring Relational Strategies in Marketing66 cited
  • 1995Direct marketing attitudes61 cited
  • 1998Principles of Direct And Database Marketing53 cited
  • 2012Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and Advertising

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  • 2023Promotional Strategy and Organizational Performance: Source from Systematic Review Literature5 cited