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Developing and Applying a Place Brand Identity Model: The Case of Slovenia
16 references·13 citing·45 second hop
Developing and Applying a Place Brand Identity Model: The Case of Slovenia (2012)Developing and Applying a Place Brand Ide…Strategic Brand Management (2007)Strategic Brand ManagementSocial Exchange Theory (2006)Social Exchange TheoryDestination image (2002)Destination imageDestination image analysis—a review of 142 papers from 1973 to 2000 (2002)Destination image analysis—a …Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Country as brand, product, an…Cooperative branding for rural destinations (2002)Cooperative branding for rura…Marketing the competitive destination of the future (2000)Marketing the competitive des…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…The Measurement of Destination Image: An Empirical Assessment (1993)The Measurement of Destinatio…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…The Delphi method: Techniques and applications (1976)The Delphi method: Techniques…Social Exchange Theory (1976)Social Exchange Theorythe delphi method: techniques and applications (1975)the delphi method: techniques…Image as a Factor in Tourism Development (1975)Image as a Factor in Tourism …An Experimental Application of the DELPHI Method to the Use of Experts (1963)An Experimental Application o…Regional Wine Brands and Wine Brotherhoods (2024)Regional Wine Brands and Wine…Diffusion and Future Influence of Tourism Research: Addressing the How and When Questions of Tourism Knowledge Structures (2023)Diffusion and Future Influenc…How can the management of fitness centres be improved through corporate image and brand image? 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(1991)Relational network brands: Towards a conceptual model of place brands (2004)Destination Branding: Insights and Practices from Destination Management Organizations (2005)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Power-Dependence Relations (1962)The Evolution of Cooperation (1981)The Past, Present, and Future of an Identity Theory (2000)When Does Gender Trump Money? Bargaining and Time in Household Work (2003)Knowledge sharing: A review and directions for future research (2009)Exchange and Power in Social Life (2017)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Servqual : a multiple-item scale for measuring customer perceptions of service quality (1986)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)THE CONCEPT OF A TOURIST AREA CYCLE OF EVOLUTION: IMPLICATIONS FOR MANAGEMENT OF RESOURCES (1980)Competitive strategy: Techniques for analysing industries and competitors (1982)Destination Competitiveness: Determinants and Indicators (2003)How destination image and evaluative factors affect behavioral intentions? (2006)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1963An Experimental Application of the DELPHI Method to the Use of Experts6,052 cited
  • 1975the delphi method: techniques and applications5,224 cited
  • 2006Social Exchange Theory3,641 cited
  • 1976Social Exchange Theory3,456 cited
  • 2000Marketing the competitive destination of the future3,443 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 2002Country as brand, product, and beyond: A place marketing and brand management perspective1,889 cited
  • 1993The Measurement of Destination Image: An Empirical Assessment1,844 cited
  • 2007Strategic Brand Management1,706 cited
  • 2002Destination image1,604 cited
  • 1976The Delphi method: Techniques and applications1,347 cited
  • 1975Image as a Factor in Tourism Development1,149 cited
  • 2002Destination image analysis—a review of 142 papers from 1973 to 20001,088 cited
  • 2002Cooperative branding for rural destinations

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Cited by

  • 2017Destination distinctiveness: Concept, measurement, and impact on tourist satisfaction126 cited
  • 2015Customer Satisfaction in Tourist Destination: The Case of Tourism Offer in the City of Naples101 cited
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  • 2017Managing brand identity: effects on the employees48 cited
  • 2018The discursive construction and realization of the Hong Kong brand: a corpus-informed study19 cited
  • 2018Econometric modelling of the consumer’s behaviour in order to develop brand management policies16 cited
  • 2021Development of a sustainable brand identity model: fostering the implementation of SDGs in the Brazilian power sector16 cited
  • 2013Brand Management Innovation: A Construction of Brand Experience Identification System13 cited
  • 2012Brand Identity Development and the Role of Marketing Communications: Brand Experts’ View11 cited
  • 2021How can the management of fitness centres be improved through corporate image and brand image?10 cited
  • 2017The Effect Of Brand Experience Provider On Brand Experience: Focus On Korean Cosmetic Brand Shop10 cited
  • 2023Diffusion and Future Influence of Tourism Research: Addressing the How and When Questions of Tourism Knowledge Structures6 cited
  • 2024Regional Wine Brands and Wine Brotherhoods0 cited