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Integrated Marketing Communications
16 references·1 citing·34 second hop
Integrated Marketing Communications (2014)Integrated Marketing CommunicationsA THEORY OF HUMAN MOTIVATION (2017)A THEORY OF HUMAN MOTIVATIONAdvertising and integrated brand promotion (2009)Advertising and integrated br…Integrated Marketing Communications (2008)Integrated Marketing Communic…Integrated Marketing Communications (2004)Integrated Marketing Communic…A Model For Predictive Measurements of Advertising Effectiveness (2000)A Model For Predictive Measur…Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study (1997)Integrated Marketing Communic…Spending advertising money (1984)Spending advertising moneyCompetitive Marketing: A Strategic Approach (1984)Competitive Marketing: A Stra…Information Response Models: An Integrated Approach (1982)Information Response Models: …An Attitudinal Framework for Advertising Strategy (1972)An Attitudinal Framework for …The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…The hidden persuaders (1962)The hidden persuadersA Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…The Process and Effects of Mass Communications (1956)The Process and Effects of Ma…The Process and Effects of Mass Communication. (1956)The Process and Effects of Ma…A theory of human motivation. (1943)A theory of human motivation.A systematic literature review and analysis on mobile apps in m-commerce: Implications for future research (2019)A systematic literature revie…New Introductory Lectures on Psycho-Analysis. (1935)Purposive Behavior in Animals and Men (1950)A three-component conceptualization of organizational commitment (1991)Why we buy what we buy: A theory of consumption values (1991)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)The Ego and the Mechanisms of Defence (2018)Self-Perception Theory (1972)The processes of causal attribution. (1973)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Developing Buyer-Seller Relationships (1987)Information Processing from Advertisements: Toward an Integrative Framework (1989)A Generic Concept of Marketing (1972)The 4P Classification of the Marketing Mix Revisited (1992)Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue (1994)Employment branding in the knowledge economy (2002)#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns (2018)Service quality and customer satisfaction: qualitative research implications for luxury hotels (2015)Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016)Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program? (2016)INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions (2005)Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing (2006)The anatomy of the luxury fashion brand (2009)When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments (1995)Adversaries of Consumption: Consumer Movements, Activism, and Ideology (2004)A Consumer Perspective on Value Creation (2007)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Dimensions of Consumer Expertise (1987)Internet advertising: Is anybody watching? (2003)Destination Marketing Organizations and destination marketing: A narrative analysis of the literature (2013)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1943A theory of human motivation.25,668 cited
  • 2017A THEORY OF HUMAN MOTIVATION11,365 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,948 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1962The hidden persuaders817 cited
  • 2004Integrated Marketing Communications543 cited
  • 1982Information Response Models: An Integrated Approach410 cited
  • 2000A Model For Predictive Measurements of Advertising Effectiveness395 cited
  • 2009Advertising and integrated brand promotion227 cited
  • 1997Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study204 cited
  • 1984Competitive Marketing: A Strategic Approach128 cited
  • 1972An Attitudinal Framework for Advertising Strategy75 cited
  • 2008Integrated Marketing Communications64 cited
  • 1956The Process and Effects of Mass Communication.50 cited
  • 1956The Process and Effects of Mass Communications39 cited
  • 1984Spending advertising money22 cited

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  • 2019A systematic literature review and analysis on mobile apps in m-commerce: Implications for future research154 cited