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Long-Term Discounting Frameworks: Insights from Multiple Experiments
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References

  • 1990Consumer Behavior and Marketing Strategy1,768 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,544 cited
  • 2017The Future of Retailing1,317 cited
  • 1998Determining Where to Shop: Fixed and Variable Costs of Shopping590 cited
  • 1983Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International Comparisons415 cited
  • 1992The Discounting of Discounts and Promotion Thresholds364 cited
  • 1992Comparing Dynamic Consumer Choice in Real and Computer-Simulated Environments249 cited
  • 1987A Choice Sets Model of Retail Selection203 cited
  • 1984Patterns of Store Choice183 cited
  • 2004A model of retail format competition for non-durable goods179 cited
  • 1975A Path-Analytic Exploration of Retail Patronage Influences175 cited
  • 2003An experimental investigation of factors affecting consumers' perceptions of sales promotions110 cited
  • 2004A pricing model for clearing end-of-season retail inventory70 cited
  • 2011“One-deal-fits-all?” On Category Sales Promotion Effectiveness in Smaller versus Larger Supermarkets55 cited
  • 2009Sales promotions and channel coordination46 cited

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  • 2005E‐tail and retail reference price effects36 cited
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