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Kommunikationspolitik im Rahmen des Marketing
4 references·1 citing·17 second hop
Kommunikationspolitik im Rahmen des Marketing (1993)Kommunikationspolitik im Rahmen des Marke…Sport- und Kultursponsoring (1989)Sport- und KultursponsoringMANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYA Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Das kommunikationspolitische Instrumentarium (2009)Das kommunikationspolitische …Advertising Principles and Practice (1948)Advertising and Promotion Management (1987)Integrated Marketing Communications (2004)Marketingkommunikation als Teil der Unternehmenskommunikation (2014)Markenkommunikation (2015)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand Equity as a Signaling Phenomenon (1998)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Customer engagement: the construct, antecedents, and consequences (2016)A model of perceived image, memorable tourism experiences and revisit intention (2017)Das Management von Sponsoring (1993)A Comparison of the Effectiveness of Perimeter and Outdoor Advertising (1997)Sponsoring als Instrument der integrierten Unternehmenskommunikation (2014)
this work references cited by second hop

References

  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,948 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 1989Sport- und Kultursponsoring17 cited

Cited by

  • 2009Das kommunikationspolitische Instrumentarium10 cited

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