SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The added value of neuromarketing tools in the area of marketing research
16 references·0 citing·41 second hop
The added value of neuromarketing tools in the area of marketing research (2014)The added value of neuromarketing tools i…A Review of Studies on Neuromarketing: Practical Results, Techniques, Contributions and Limitations (2014)A Review of Studies on Neurom…Branding the brain: A critical review and outlook (2012)Branding the brain: A critica…Spark Innovation through Empathic Design (2011)Spark Innovation through Empa…Neuromarketing: The New Science of Consumer Behavior (2011)Neuromarketing: The New Scien…Aesthetic package design: A behavioral, neural, and psychological investigation (2010)Aesthetic package design: A b…Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase (2009)Does In-Store Marketing Work?…A current overview of consumer neuroscience (2008)A current overview of consume…What can advertisers learn from neuroscience? (2007)What can advertisers learn fr…Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice (2007)Neuromarketing: a layman's lo…What is ‘neuromarketing’? A discussion and agenda for future research (2006)What is ‘neuromarketing’? A d…Understanding retail branding: conceptual insights and research priorities (2004)Understanding retail branding…Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…How integrating industrial design in the product development process impacts on company performance (2001)How integrating industrial de…Visual attention during brand choice: The impact of time pressure and task motivation (1999)Visual attention during brand…Seeking the Ideal Form: Product Design and Consumer Response (1995)Seeking the Ideal Form: Produ…Principles of Marketing (1972)Principles of MarketingManaging Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Customer Experience Management in Retailing: An Organizing Framework (2009)The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands (2010)Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration (2015)The Commitment-Trust Theory of Relationship Marketing (1994)What Does the Brain Tell Us About Trust and Distrust? Evidence from a Functional Neuroimaging Study (2010)An approach to environmental psychology (1974)Feeling and thinking: Preferences need no inferences. (1980)Possessions and the Extended Self (1988)Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement (2003)Seeing things: consumer response to the visual domain in product design (2004)The Different Roles of Product Appearance in Consumer Choice * (2004)Neuromarketing: the hope and hype of neuroimaging in business (2010)Current and potential methods for measuring emotion in tourism experiences: a review (2014)Demystifying neuromarketing (2018)Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends (2019)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)Consumer Neuroscience: Applications, Challenges, and Possible Solutions (2015)Neuromarketing: Ethical Implications of its Use and Potential Misuse (2016)Conditional logit analysis of qualitative choice behavior (1972)The Role of Involvement in Attention and Comprehension Processes (1988)An Evaluation Cost Model of Consideration Sets (1990)Building Models for Marketing Decisions (2000)Attention and choice: A review on eye movements in decision making (2013)The Price Knowledge and Search of Supermarket Shoppers (1990)Handbook of consumer behavior (1991)Impulse buying: Modeling its precursors (1998)Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR (2011)DEVELOPING INNOVATION CAPABILITY IN ORGANISATIONS: A DYNAMIC CAPABILITIES APPROACH (2001)Responsive and Proactive Market Orientation and New‐Product Success* (2004)Socio-technical systems: From design methods to systems engineering (2010)Decoding mental states from brain activity in humans (2006)Social Cognitive Neuroscience: A Review of Core Processes (2006)The Neural Basis of Loss Aversion in Decision-Making Under Risk (2007)Classifying Services to Gain Strategic Marketing Insights (1983)Use of mass media campaigns to change health behaviour (2010)Effects of innovation types on firm performance (2011)
this work references cited by second hop

References

  • 1972Principles of Marketing5,587 cited
  • 1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2004Understanding retail branding: conceptual insights and research priorities1,095 cited
  • 2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited
  • 2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase816 cited
  • 2011Spark Innovation through Empathic Design790 cited
  • 2011Neuromarketing: The New Science of Consumer Behavior663 cited
  • 1999Visual attention during brand choice: The impact of time pressure and task motivation602 cited
  • 2012Branding the brain: A critical review and outlook593 cited
  • 2010Aesthetic package design: A behavioral, neural, and psychological investigation490 cited
  • 2001How integrating industrial design in the product development process impacts on company performance430 cited
  • 2008A current overview of consumer neuroscience344 cited
  • 2007Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice288 cited
  • 2014

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

A Review of Studies on Neuromarketing: Practical Results, Techniques, Contributions and Limitations
213 cited
  • 2007What can advertisers learn from neuroscience?169 cited
  • Cited by

    No citing works inside the corpus for this window.