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References

1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,660 cited
1973Book Review: Marketing Management: Analysis, Planning and Control, Second Edition2,447 cited
1982The mind of the strategist: The art of Japanese business356 cited
1983Segmenting the industrial market173 cited
1972Handbook of Modern Marketing71 cited
1974Marketing Manager's Handbook32 cited

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1998Required and Elective Marketing Courses: How Far Have We Come in Twenty Years?14 cited
1991The Decision-Making Process Underlying Curriculum Revision14 cited
1991Erratum13 cited
1990Challenges for Graduate Marketing Education in the Twenty-First Century11 cited
2002Managerial understanding of contemporary industrial marketing issues11 cited
2024Chartering marketing strategy and marketing management research toward greater relevance and impact

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8 cited

2002A Prototype Skills Audit for Marketing Communications Professionals5 cited

1989Erratum0 cited