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Erratum
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Erratum (1991)ErratumMarket Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…The rediscovery of the marketing concept (1988)The rediscovery of the market…The marketing concept in perspective (1988)The marketing concept in pers…Developing a marketing-oriented organization (1988)Developing a marketing-orient…Comment (1988)CommentThe misuse of marketing: An American tragedy (1981)The misuse of marketing: An A…Revenge of the marketing concept (1980)Revenge of the marketing conc…Beyond the marketing concept (1979)Beyond the marketing conceptIs it time to discard the marketing concept? (1978)Is it time to discard the mar…How market research discourages major innovation (1974)How market research discourag…The Faltering Marketing Concept (1971)The Faltering Marketing Conce…Marketers' Attitudes toward the Marketing Concept (1971)Marketers' Attitudes toward t…Imbricative Marketing (1971)Imbricative MarketingBroadening the Concept of Marketing (1969)Broadening the Concept of Mar…Book Review: Innovative Behavior and Communication (1972)Organization Strategy and Structural Differences for Radical Versus Incremental Innovation (1984)Market Orientation: Antecedents and Consequences (1993)The Concept of the Marketing Mix (1964)Marketing as Exchange (1975)The Changing Role of Marketing in the Corporation (1992)Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)Corporate marketing (2006)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Market share: Key to profitability? (1981)The Effect of a Market Orientation on Business Profitability (1990)The Practice of Management (2012)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Organizational culture and leadership (1993)Evolving to a New Dominant Logic for Marketing (2003)The Discovery of Grounded Theory (2017)From sales obsession to marketing effectiveness (1977)Structure is not organization (1980)Measuring market orientation: A multi‐factor, multi‐item approach (1994)Creating a Market Orientation (1998)Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture (2001)The Dimensions of Industrial New Product Success and Failure (1979)The Effect of Market Orientation on Product Innovation (2000)An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation (2001)Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products (2001)Making the marketing concept work (1959)The Capabilities of Market-Driven Organizations (1994)The Marketing Concept: What It Is and What It Is Not (1986)Trust and e-commerce: a study of consumer perceptions (2003)The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations (2005)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)
this work references cited by second hop

References

  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications9,157 cited
  • 1969Broadening the Concept of Marketing2,290 cited
  • 1988The rediscovery of the marketing concept679 cited
  • 1981The misuse of marketing: An American tragedy281 cited
  • 1971Marketers' Attitudes toward the Marketing Concept207 cited
  • 1979Beyond the marketing concept202 cited
  • 1971The Faltering Marketing Concept200 cited
  • 1974How market research discourages major innovation141 cited
  • 1988Developing a marketing-oriented organization139 cited
  • 1988The marketing concept in perspective110 cited
  • 1971Imbricative Marketing53 cited
  • 1978Is it time to discard the marketing concept?44 cited
  • 1980Revenge of the marketing concept32 cited
  • 1988Comment24 cited

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