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Produktpositionierung
9 references·1 citing·44 second hop
Produktpositionierung (2007)ProduktpositionierungMarkenpositionierung als Grundlage der Markenführung (2001)Markenpositionierung als Grun…Reflections on "Consumer Preference Formation and Pioneering Advantage" (1994)Reflections on "Consumer Pref…Respects for similarity. (1993)Respects for similarity.New Brand Positioning and Pricing in an Oligopolistic Market (1992)New Brand Positioning and Pri…Marktabgrenzung (1989)MarktabgrenzungConsumer Preference Formation and Pioneering Advantage (1989)Consumer Preference Formation…Product Positioning: TRINODAL Mapping of Brand Images, Ad Images, and Consumer Preference (1983)Product Positioning: TRINODAL…Defensive Marketing Strategies (1983)Defensive Marketing StrategiesPerceptor: A Model for Product Positioning (1975)Perceptor: A Model for Produc…Produktpolitik (2020)ProduktpolitikFeatures of similarity. (1977)Structure‐Mapping: A Theoretical Framework for Analogy* (1983)RATIONAL CHOICE AND THE FRAMING OF DECISIONS (1988)For better or worse: The impact of upward social comparison on self-evaluations. (1996)Distributed representations of structure: A theory of analogical access and mapping. (1997)Comparison processes in social judgment: Mechanisms and consequences. (2003)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)A New Approach to Consumer Theory (1976)Brand Popularity, Country Image and Market Share: An Empirical Study (1997)Product Line Rivalry and Market Segmentation—with an Application to Automobile Optional Engine Pricing (1999)Competitive Pricing Behavior in the Auto Market: A Structural Analysis (2001)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)Judgment under Uncertainty: Heuristics and Biases (1974)Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Dimensions of Consumer Expertise (1987)Strategic Orientation of the Firm and New Product Performance (1997)First-mover (dis)advantages: retrospective and link with the resource-based view (1998)The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination (1998)A New Approach to Consumer Theory (1966)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Some Observations on the State of the Art in Marketing Research (1988)Brand Salience and Customer Defection in Subscription Markets (2003)Markenpositionierung als Grundlage der Markenführung (2005)Competitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Paradox And Theorizing Within The Resource-Based View (2006)Sustainable development and intangibles: building sustainable intellectual capital (2009)A latecomer's strategy to promote a technology standard: The case of Datang and TD-SCDMA (2013)Advances in Consumer Research (2025)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Open Innovation: The New Imperative for Creating and Profiting from Technology (2003)Construal-level theory of psychological distance. (2010)Toward a theory of competitive market signaling: A research agenda (1991)First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework (1995)Die (Fußball-)Vereinsmarke — Konzeptionelle Grundlagen und ausgewählte Besonderheiten der Markenführung von Fußballvereinen (2004)Markenführung von B-to-B-Marken (2004)Planung einer Integrierten Markenkommunikation (2004)A Review of Multidimensional Scaling in Marketing Research (1983)New product forecasting (1984)A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth (2009)Market demarcation (1995)From Value-Orientated Quality Improvement to Customer Satisfaction — A Case Study for Passenger Cars (1997)Marktsegmentierung als Basis eines Direct-Marketing-Konzepts (2002)
this work references cited by second hop

References

  • 1993Respects for similarity.1,150 cited
  • 1989Consumer Preference Formation and Pioneering Advantage943 cited
  • 1983Defensive Marketing Strategies347 cited
  • 1992New Brand Positioning and Pricing in an Oligopolistic Market119 cited
  • 1994Reflections on "Consumer Preference Formation and Pioneering Advantage"106 cited
  • 1975Perceptor: A Model for Product Positioning96 cited
  • 1989Marktabgrenzung84 cited
  • 1983Product Positioning: TRINODAL Mapping of Brand Images, Ad Images, and Consumer Preference47 cited
  • 2001Markenpositionierung als Grundlage der Markenführung16 cited

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  • 2020Produktpolitik7 cited

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