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Kundenwert – eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen
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Kundenwert – eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen (2017)Kundenwert – eine Einführung in die theor…Relationship Marketing (2016)Relationship MarketingLinking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation (2011)Linking Customer and Financia…On value and value co-creation: A service systems and service logic perspective (2008)On value and value co-creatio…Instant Customer Base Analysis: Managerial Heuristics Often “Get It Right” (2008)Instant Customer Base Analysi…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Relationship marketing (2002)Relationship marketingOn the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)On the Profitability of Long-…Business marketing: understand what customers value. (1999)Business marketing: understan…Kundenbindungsmanagement – Eine Einführung in die theoretischen und praktischen Problemstellungen (1998)Kundenbindungsmanagement – Ei…Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market…Zero defections: quality comes to services. (1990)Zero defections: quality come…Customer lifetime valuation to support marketing decision making (1989)Customer lifetime valuation t…Manage Customers for Profits (Not Just Sales) (1987)Manage Customers for Profits …Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Account portfolio analysis for strategy development (1982)Account portfolio analysis fo…Die Betriebswirtschaft (1953)Die BetriebswirtschaftThe Nature of the Firm (1937)A Theory of Cognitive Dissonance (1957)Integrating six sigma with quality management systems (2004)Integrating Muslim Customer Perceived Value, Satisfaction, Loyalty and Retention in the Tourism Industry: An empirical study (2013)Fuzzy Classification of Online Customers (2015)A Theory of Cognitive Dissonance (2017)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Quality, satisfaction and behavioral intentions (2000)Strategy formulation : analytical concepts (1978)Industrial marketing strategy (1984)Strategic Market Planning: (1990)Key account management: Theory, practice and challenges (1997)Beautiful exit: how to leave your business partner (2000)Towards an understanding of attraction in buyer–supplier relationships (2008)From value chain to value constellation: designing interactive strategy. (1993)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)An Evolutionary Theory of Economic Change. (1983)The Theory of the Growth of the Firm (1995)Understanding Customer Experience Throughout the Customer Journey (2016)Marketing Research (1970)Partnering as a Focused Market Strategy (1991)The Commitment-Trust Theory of Relationship Marketing (1994)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Conceptualising 'value for the customer': an attributional, structural and dispositional analysis (2003)Value in business markets: What do we know? Where are we going? (2005)Value Creation and Value Capture in Open Innovation (2018)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results (2011)School Bullying: Development and Some Important Challenges (2013)
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1953Die Betriebswirtschaft4,537 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,531 cited
  • 2008On value and value co-creation: A service systems and service logic perspective3,154 cited
  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
  • 1999Business marketing: understand what customers value.643 cited
  • 1998Kundenbindungsmanagement – Eine Einführung in die theoretischen und praktischen Problemstellungen250 cited
  • 1982Account portfolio analysis for strategy development224 cited
  • 2008Instant Customer Base Analysis: Managerial Heuristics Often “Get It Right”198 cited
  • 1989Customer lifetime valuation to support marketing decision making188 cited
  • 2016Relationship Marketing175 cited
  • 1987Manage Customers for Profits (Not Just Sales)158 cited
  • 2002Relationship marketing143 cited

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2011
Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation
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