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Optimal Price Targeting
16 references·4 citing·47 second hop
Optimal Price Targeting (2022)Optimal Price TargetingTargeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data Challenges (2019)Targeting Prospective Custome…Retention Futility: Targeting High-Risk Customers Might be Ineffective (2017)Retention Futility: Targeting…The Effectiveness of Customized Promotions in Online and Offline Stores (2009)The Effectiveness of Customiz…Database Paper—The IRI Marketing Data Set (2008)Database Paper—The IRI Market…Optimal Marketing Strategies for a Customer Data Intermediary (2007)Optimal Marketing Strategies …Heterogeneous Learning and the Targeting of Marketing Communication for New Products (2007)Heterogeneous Learning and th…Customizing Promotions in Online Stores (2004)Customizing Promotions in Onl…Competitive Price Discrimination Strategies in a Vertical Channel Using Aggregate Retail Data (2003)Competitive Price Discriminat…The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions (1999)The “Shopping Basket”: A Mode…Similarities in Choice Behavior Across Product Categories (1998)Similarities in Choice Behavi…The Value of Purchase History Data in Target Marketing (1996)The Value of Purchase History…Using Extremes to Design Products and Segment Markets (1995)Using Extremes to Design Prod…On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models (1994)On Using Demographic Variable…An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption (1994)An Integrated Framework for R…A Bayesian Approach to Estimating Household Parameters (1993)A Bayesian Approach to Estima…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…Probabilistic Machine Learning: New Frontiers for Modeling Consumers and their Choices (2024)Probabilistic Machine Learnin…Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora (2024)Personalizing Ad Load to Opti…Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models (2024)Effective Adaptive Exploratio…Competitive Model Selection in Algorithmic Targeting (2024)Competitive Model Selection i…Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data (1983)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Incorporating Prior Knowledge into the Analysis of Conjoint Studies (1995)Psychometric Methods in Marketing Research: Part I, Conjoint Analysis (1995)On the Similarity of Classical and Bayesian Estimates of Individual Mean Partworths (2001)The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models (1993)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness (2014)Personalization in personalized marketing: Trends and ways forward (2022)Conditional logit analysis of qualitative choice behavior (1972)Customer satisfaction, customer retention, and market share (1993)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Developing and validating a multidimensional consumer-based brand equity scale (2001)Building Store Loyalty through Store Brands (2000)The Evolution of Brand Preferences: Evidence from Consumer Migration (2012)How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response? 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this work references cited by second hop

References

  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1996The Value of Purchase History Data in Target Marketing754 cited
  • 1999The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions478 cited
  • 2008Database Paper—The IRI Marketing Data Set448 cited
  • 1994On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models385 cited
  • 2009The Effectiveness of Customized Promotions in Online and Offline Stores297 cited
  • 2017Retention Futility: Targeting High-Risk Customers Might be Ineffective292 cited
  • 1995Using Extremes to Design Products and Segment Markets283 cited
  • 1998Similarities in Choice Behavior Across Product Categories266 cited
  • 2007Heterogeneous Learning and the Targeting of Marketing Communication for New Products238 cited
  • 1994An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption215 cited
  • 1993A Bayesian Approach to Estimating Household Parameters202 cited
  • 2004Customizing Promotions in Online Stores202 cited
  • 2003Competitive Price Discrimination Strategies in a Vertical Channel Using Aggregate Retail Data190 cited
  • 2019Targeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data Challenges

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133 cited
  • 2007Optimal Marketing Strategies for a Customer Data Intermediary108 cited
  • Cited by

    • 2024Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora19 cited
    • 2024Competitive Model Selection in Algorithmic Targeting11 cited
    • 2024Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models11 cited
    • 2024Probabilistic Machine Learning: New Frontiers for Modeling Consumers and their Choices10 cited