SZodixStudyAcademic Library
DashboardShelvesOpen accessMy libraryInboxNotesWriteLearnAlerts
More
Ask your libraryNotificationsQuick citeReview
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The impact of brand value co-creation on perceived CSR authenticity and brand equity
16 references·1 citing·48 second hop
The impact of brand value co-creation on perceived CSR authenticity and brand equity (2023)The impact of brand value co-creation on …Institutions and axioms: an extension and update of service-dominant logic (2015)Institutions and axioms: an e…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Critical service logic: making sense of value creation and co-creation (2012)Critical service logic: makin…Strategy and society: the link between competitive advantage and corporate social responsibility (2007)Strategy and society: the lin…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Does Doing Good Always Lead t…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Self-Reports in Organizational Research: Problems and Prospects (1986)Self-Reports in Organizationa…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Mixing Qualitative and Quantitative Methods: Triangulation in Action (1979)Mixing Qualitative and Quanti…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Investigation into the festival brand co-creation mechanism: extended application of the customer-based brand equity model (2024)Investigation into the festiv…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Possessions and the Extended Self (1988)The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)What We Know and Don’t Know About Corporate Social Responsibility (2012)Corporate social responsibility and access to finance (2013)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)Loss and change (1974)The Sources and Consequences of Embeddedness for the Economic Performance of Organizations: The Network Effect (1996)Determining Validity in Qualitative Inquiry (2000)Toward a Definition of Mixed Methods Research (2007)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Managing the co-creation of value (2007)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Understanding Customer Experience Throughout the Customer Journey (2016)Leadership: The Cutting Edge. (1979)Organizational citizenship behavior: Its nature and antecedents. (1983)Research in Organizational Behavior. (1986)Accounting for common method variance in cross-sectional research designs. (2001)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Significance tests and goodness of fit in the analysis of covariance structures. (1980)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility (2008)A framework of sustainable supply chain management: moving toward new theory (2008)The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice (2010)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1986Self-Reports in Organizational Research: Problems and Prospects17,092 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2007Strategy and society: the link between competitive advantage and corporate social responsibility7,425 cited
  • 1979Mixing Qualitative and Quantitative Methods: Triangulation in Action7,082 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2014

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
3,261 cited
  • 2012Critical service logic: making sense of value creation and co-creation2,577 cited
  • Cited by

    • 2024Investigation into the festival brand co-creation mechanism: extended application of the customer-based brand equity model28 cited