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Neuromarketing e inteligencia artificial: el caso de la campaña 'con mucho acento' de Cruzcampo
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Neuromarketing e inteligencia artificial: el caso de la campaña 'con mucho acento' de Cruzcampo (2023)Neuromarketing e inteligencia artificial:…EL NEUROMARKETING Y EL COMPORTAMIENTO DEL CONSUMIDOR DE CERVEZA (2021)EL NEUROMARKETING Y EL COMPOR…Del mito a la viralidad (2021)Del mito a la viralidadStorytelling, the scale of persuasion and retention: A neuromarketing approach (2020)Storytelling, the scale of pe…Artificial Intelligence in Advertising (2018)Artificial Intelligence in Ad…A Review of Studies on Neuromarketing: Practical Results, Techniques, Contributions and Limitations (2014)A Review of Studies on Neurom…NEUROMARKETING: LAS EMOCIONES Y EL COMPORTAMIENTO DE COMPRA (2010)NEUROMARKETING: LAS EMOCIONES…Case Study: A Strategic Research Methodology (2008)Case Study: A Strategic Resea…Understanding and using the Implicit Association Test: I. An improved scoring algorithm. (2003)Understanding and using the I…A framework for marketing management (2000)A framework for marketing man…An argument for basic emotions (1992)An argument for basic emotionsA psychoevolutionary theory of emotions (1982)A psychoevolutionary theory o…The expression of the emotions in man and animals. (1872)Nebraska Symposium on Motivation: 1955 (1957)Emotion And Adaptation (1991)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Well-being : the foundations of hedonic psychology (1999)Handbook of Positive Psychology (2001)The Emotions: Facts, Theories and a New Model (1964)Assessment and Modification of Emotional Behavior (1980)Emotion: A Psychoevolutionary Synthesis (1980)The Tie That Binds? Coherence Among Emotion Experience, Behavior, and Physiology. (2005)A Dark Side of Happiness? How, When, and Why Happiness Is Not Always Good (2011)Online consumer resilience during a pandemic: An exploratory study of e-commerce behavior before, during and after a COVID-19 lockdown (2021)Análise de conteúdo (1977)Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: Ethical Implications of its Use and Potential Misuse (2016)Consumer neuroscience for marketing researchers (2018)Demystifying neuromarketing (2018)Case Study Research: Design and Methods (1984)Handbook of Qualitative Research (1994)Case Study Research (2004)Qualitative research method-interviewing and observation (2014)Social media metrics and analytics in marketing – S3M: A mapping literature review (2017)Operationalising AI ethics: barriers, enablers and next steps (2021)Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differences in implicit cognition: The implicit association test. (1998)A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept. (2002)A Decade of System Justification Theory: Accumulated Evidence of Conscious and Unconscious Bolstering of the Status Quo (2004)Understanding and using the Implicit Association Test: III. Meta-analysis of predictive validity. (2009)The Cognitive Structure of Emotions (1988)Dimensions of Brand Personality (1997)The Role of Emotions in Marketing (1999)Neuromarketing: Exploring the consumer's mind (2018)Neuromarketing (2023)NEUROMARKETING Y MODA: UNA REVISIÓN SISTEMÁTICA SOBRE SUS IMPLICACIONES SENSORIALES (2024)Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016)Artificial intelligence (AI) applications for marketing: A literature-based study (2022)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)Role of AI chatbots in education: systematic literature review (2023)Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Elaboration Likelihood Model of Persuasion (1986)A story to sell: The influence of storytelling on consumers' purchasing behavior (2022)Exploring the Boundaries of Neuromarketing Through Systematic Investigation (2022)Crafting emotional engagement and immersive experiences: Comprehensive scale development for and validation of hospitality marketing storytelling involvement (2024)Neuromarketing For Dummies (2013)Neuromarketing For Dummies (2014)Neuromarketing: An Emerging Tool of Market Research (2015)Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives (2002)A data-driven approach to predict the success of bank telemarketing (2014)Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers (2022)
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References

  • 1992An argument for basic emotions10,426 cited
  • 2003Understanding and using the Implicit Association Test: I. An improved scoring algorithm.5,818 cited
  • 2000A framework for marketing management1,122 cited
  • 2008Case Study: A Strategic Research Methodology1,065 cited
  • 1982A psychoevolutionary theory of emotions570 cited
  • 2018Artificial Intelligence in Advertising532 cited
  • 2014A Review of Studies on Neuromarketing: Practical Results, Techniques, Contributions and Limitations213 cited
  • 2020Storytelling, the scale of persuasion and retention: A neuromarketing approach91 cited
  • 2010NEUROMARKETING: LAS EMOCIONES Y EL COMPORTAMIENTO DE COMPRA30 cited
  • 2021EL NEUROMARKETING Y EL COMPORTAMIENTO DEL CONSUMIDOR DE CERVEZA13 cited
  • 2021Del mito a la viralidad10 cited

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