SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Examining the impact of internal marketing strategies on employee-based brand equity benefits
16 references·0 citing·49 second hop
Examining the impact of internal marketing strategies on employee-based brand equity benefits (2024)Examining the impact of internal marketin…Transformational leadership and employee performance: The role of identification, engagement and proactive personality (2018)Transformational leadership a…Structural Equation Modeling with the SmartPLS (2015)Structural Equation Modeling …Building Sustainable Organizations: The Human Factor (2010)Building Sustainable Organiza…Key determinants of internal brand management success: An exploratory empirical analysis (2008)Key determinants of internal …The role of internal branding in the delivery of employee brand promise (2007)The role of internal branding…A review and critique of research on training and organizational-level outcomes (2007)A review and critique of rese…Building brand commitment: A behavioural approach to internal brand management (2005)Building brand commitment: A …Perceived organizational support: A review of the literature. (2002)Perceived organizational supp…Managing the Total Customer Experience (2002)Managing the Total Customer E…Corporate branding and corporate brand performance (2001)Corporate branding and corpor…Knowledge Transfer: A Basis for Competitive Advantage in Firms (2000)Knowledge Transfer: A Basis f…JOB SATISFACTION, ORGANIZATIONAL COMMITMENT, TURNOVER INTENTION, AND TURNOVER: PATH ANALYSES BASED ON META‐ANALYTIC FINDINGS (1993)JOB SATISFACTION, ORGANIZATIO…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Problems and Strategies in Services Marketing (1985)Problems and Strategies in Se…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Toward a theory of organizational socialization (1977)Toward a theory of organizati…Happiness is everything, or is it? Explorations on the meaning of psychological well-being. (1989)Subjective well-being: Three decades of progress. (1999)Bowling alone (2000)Defining and Measuring Corporate Sustainability (2014)Reporting on sustainability and HRM: a comparative study of sustainability reporting practices by the world's largest companies (2015)Sustainable careers: Towards a conceptual model (2018)An Evolutionary Theory of Economic Change. (1983)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Dynamic capabilities and strategic management (1997)Network Structure and Knowledge Transfer: The Effects of Cohesion and Range (2003)Social Capital, Networks, and Knowledge Transfer (2005)What's the difference? diversity constructs as separation, variety, or disparity in organizations (2007)The nature of human values (1973)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)The Knowledge-Creating Company (1998)Bringing the corporation into corporate branding (2003)Core value‐based corporate brand building (2003)Corporate brands: what are they? What of them? (2003)Stress, appraisal, and coping (1985)Stress, social support, and the buffering hypothesis. (1985)Social Exchange Theory: An Interdisciplinary Review (2005)Antecedents and consequences of employee engagement (2006)Job Engagement: Antecedents and Effects on Job Performance (2010)Stress: Appraisal and Coping (2013)Atmospherics as a Marketing Tool (1974)Breaking Free from Product Marketing (1977)A Service‐Orientated Approach to Marketing of Services (1978)The Nature and Determinants of Customer Expectations of Service (1993)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Understanding Attitudes and Predicting Social Behavior (1980)A three-component conceptualization of organizational commitment (1991)BEYOND RELATIONAL DEMOGRAPHY: TIME AND THE EFFECTS OF SURFACE- AND DEEP-LEVEL DIVERSITY ON WORK GROUP COHESION. (1998)A Meta-Analysis of Antecedents and Correlates of Employee Turnover: Update, Moderator Tests, and Research Implications for the Next Millennium (2000)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)SOCIAL CAPITAL AND VALUE CREATION: THE ROLE OF INTRAFIRM NETWORKS. (1998)Why Differences Make a Difference: A Field Study of Diversity, Conflict and Performance in Workgroups (1999)Knowledge flows within multinational corporations (2000)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)Development of a Scale to Measure Memorable Tourism Experiences (2010)Customer experience management: toward implementing an evolving marketing concept (2015)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 2002Perceived organizational support: A review of the literature.7,583 cited
  • 2000Knowledge Transfer: A Basis for Competitive Advantage in Firms4,159 cited
  • 1993JOB SATISFACTION, ORGANIZATIONAL COMMITMENT, TURNOVER INTENTION, AND TURNOVER: PATH ANALYSES BASED ON META‐ANALYTIC FINDINGS4,108 cited
  • 1985Problems and Strategies in Services Marketing2,819 cited
  • 1977Toward a theory of organizational socialization2,795 cited
  • 2002Managing the Total Customer Experience1,061 cited
  • 2001Corporate branding and corporate brand performance897 cited
  • 2010Building Sustainable Organizations: The Human Factor862 cited
  • 2018Transformational leadership and employee performance: The role of identification, engagement and proactive personality769 cited
  • 2015Structural Equation Modeling with the SmartPLS650 cited
  • 2005Building brand commitment: A behavioural approach to internal brand management647 cited
  • 2007A review and critique of research on training and organizational-level outcomes548 cited
  • 2007

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The role of internal branding in the delivery of employee brand promise
386 cited
  • 2008Key determinants of internal brand management success: An exploratory empirical analysis349 cited
  • Cited by

    No citing works inside the corpus for this window.