References

• 1973Book Review: Marketing Management: Analysis, Planning and Control, Second Edition2,447 cited
• 2004Benchmarking Marketing Capabilities for Sustainable Competitive Advantage1,686 cited
• 2018Social Entrepreneurship Research: Past Achievements and Future Promises1,077 cited
• 1964The Concept of the Marketing Mix961 cited
• 2014Green Claims and Message Frames: How Green New Products Change Brand Attitude554 cited
• 2015Making Hybrids Work: Aligning Business Models and Organizational Design for Social Enterprises547 cited
• 2020The Coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theory459 cited
• 2020Strategic agility in international business: A conceptual framework for “agile” multinationals367 cited
• 1961Basic marketing, a managerial approach337 cited
• 2020Pivoting to stay the course: How women entrepreneurs take advantage of opportunities created by the COVID-19 pandemic291 cited
• 2020Analyzing the impact of the coronavirus crisis on business models273 cited
• 2018Value drivers of social businesses: A business model perspective217 cited
• 2020Networks, ecosystems, fields, market systems? Making sense of the business environment207 cited
• 2018Social mission as competitive advantage: A configurational analysis of the strategic conditions of social entrepreneurship