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Advertising Strategies and Information Content in American and Swedish Advertising
11 references·16 citing·43 second hop
Advertising Strategies and Information Content in American and Swedish Advertising (1987)Advertising Strategies and Information Co…European Journal of Marketing (1993)European Journal of MarketingDeterminant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International Comparisons (1983)Determinant Attributes in Ret…Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International Comparisons (1983)Determinant Attributes in Ret…Advertising Substantiation and Advertiser Response: A Content Analysis of Magazine Advertisements (1983)Advertising Substantiation an…Characteristics of TV Commercials Perceived as Informative (1982)Characteristics of TV Commerc…A Cross-Cultural Study of “Made in” Concepts (1982)A Cross-Cultural Study of “Ma…Current issues and research in advertising (1978)Current issues and research i…An Analysis of Information Content in Television Advertising (1977)An Analysis of Information Co…A Factor Analytic Comparison of U.S. and German Information Seekers (1977)A Factor Analytic Comparison …A Competitive Profile of Products and Associated Marketing Practices of Selected European and Non‐European Countries (1977)A Competitive Profile of Prod…The Management of Advertising (1972)The Management of AdvertisingOutside the Head and Outside Individualism-Collectivism (2011)Outside the Head and Outside …Regionalization vs. globalization in advertising research: Insights from five decades of academic study (2010)Regionalization vs. globaliza…Web Site Adaptation: A Cross-Cultural Comparison of U.S. and Mexican Web Sites (2006)Web Site Adaptation: A Cross-…How well do advertising images of health and beauty travel across cultures? A self-concept perspective (2006)How well do advertising image…Analysing the effects of advertising type and antecedents on attitude towards advertising in sport (2006)Analysing the effects of adve…Positioning strategies and incidence of congruence of two UK store card brands (2004)Positioning strategies and in…Does Culture Matter?: Identifying Cross-national Dimensions in Japanese Multinationals' Product-based Websites (2004)Does Culture Matter?: Identif…Do multinationals standardise or localise? The cross‐cultural dimensionality of product‐based Web sites (2004)Do multinationals standardise…Advertising standardization in multinational corporations (2003)Advertising standardization i…Political advertising in Taiwan and the US: Across‐cultural comparison of the 1996 presidential election campaigns (2000)Political advertising in Taiw…FTC Regulatory Activity and the Information Content of Advertising (1998)FTC Regulatory Activity and t…Cross‐cultural advertising in Europe (1998)Cross‐cultural advertising in…Designing cross‐cultural advertising research: a closer look at paired comparisons (1996)Designing cross‐cultural adve…Stories, Symbols, and Straight Talk: A Comparative Analysis of French, Taiwanese, and U.S. TV Commercials (1992)Stories, Symbols, and Straigh…Oceans Apart: an Initial Exploration of Social Communication Differences in US and UK Prime-time Television Advertising (1992)Oceans Apart: an Initial Expl…IS STANDARDISATION OF MARKETING FEASIBLE IN CULTURE‐BOUND INDUSTRIES? 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this work references cited by second hop

References

  • 1978Current issues and research in advertising940 cited
  • 1977An Analysis of Information Content in Television Advertising588 cited
  • 1993European Journal of Marketing586 cited
  • 1983Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International Comparisons390 cited
  • 1982A Cross-Cultural Study of “Made in” Concepts254 cited
  • 1982Characteristics of TV Commercials Perceived as Informative179 cited
  • 1983Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International Comparisons137 cited
  • 1977A Competitive Profile of Products and Associated Marketing Practices of Selected European and Non‐European Countries95 cited
  • 1972The Management of Advertising81 cited
  • 1977A Factor Analytic Comparison of U.S. and German Information Seekers61 cited
  • 1983Advertising Substantiation and Advertiser Response: A Content Analysis of Magazine Advertisements58 cited

Cited by

  • 2006Web Site Adaptation: A Cross-Cultural Comparison of U.S. and Mexican Web Sites106 cited
  • 1987IS STANDARDISATION OF MARKETING FEASIBLE IN CULTURE‐BOUND INDUSTRIES? A EUROPEAN CASE STUDY77 cited
  • 2011Outside the Head and Outside Individualism-Collectivism69 cited

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2003
Advertising standardization in multinational corporations
62 cited
  • 1996Designing cross‐cultural advertising research: a closer look at paired comparisons60 cited
  • 1992Stories, Symbols, and Straight Talk: A Comparative Analysis of French, Taiwanese, and U.S. TV Commercials51 cited
  • 2004Do multinationals standardise or localise? The cross‐cultural dimensionality of product‐based Web sites49 cited
  • 1992Oceans Apart: an Initial Exploration of Social Communication Differences in US and UK Prime-time Television Advertising47 cited
  • 2006How well do advertising images of health and beauty travel across cultures? A self-concept perspective47 cited
  • 2010Regionalization vs. globalization in advertising research: Insights from five decades of academic study45 cited
  • 1998Cross‐cultural advertising in Europe44 cited
  • 2004Does Culture Matter?: Identifying Cross-national Dimensions in Japanese Multinationals' Product-based Websites40 cited
  • 2006Analysing the effects of advertising type and antecedents on attitude towards advertising in sport35 cited
  • 1998FTC Regulatory Activity and the Information Content of Advertising31 cited
  • 2004Positioning strategies and incidence of congruence of two UK store card brands25 cited
  • 2000Political advertising in Taiwan and the US: Across‐cultural comparison of the 1996 presidential election campaigns17 cited