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Kommunikationspolitik für Industriegüter
16 references·0 citing·36 second hop
Kommunikationspolitik für Industriegüter (2004)Kommunikationspolitik für IndustriegüterAdvertising and promotion (2020)Advertising and promotionIndustrial Marketing Management (2008)Industrial Marketing Manageme…Branding importance in business-to-business markets (2002)Branding importance in busine…Markenmanagement bei erklärungsbedürftigen Produkten (2001)Markenmanagement bei erklärun…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Dienstleistungsmarketing (2000)DienstleistungsmarketingBusiness Marketing Comes of Age: A Comprehensive Review of the Literature (2000)Business Marketing Comes of A…Integrated marketing communications requires a new way of thinking (1999)Integrated marketing communic…Ingredient Branding — Begriff und theoretische Begründung (1999)Ingredient Branding — Begriff…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Kooperationen mit Kunden (1997)Kooperationen mit KundenDas Management von Geschäftsbeziehungen im Systemgeschäft (1997)Das Management von Geschäftsb…Handwörterbuch des Marketing (1995)Handwörterbuch des MarketingDas Vertrauen des Kunden : Relevanz, Aufbau und Steuerung auf industriellen Märkten (1995)Das Vertrauen des Kunden : Re…Business Marketing: A Managerial Approach (1995)Business Marketing: A Manager…Organizational Buying Behavior (1973)Organizational Buying BehaviorCulture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)The Commitment-Trust Theory of Relationship Marketing (1994)Customer–supplier partnerships (2002)Social media research in the industrial marketing field: Review of literature and future research directions (2017)Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review (2021)Client Perceptions of Integrated Marketing Communications (1993)Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Communicating Services Brands' Values Internally and Externally (2006)Internal brand factors driving successful financial services brands (2006)Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach (2022)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective (2005)The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation (2010)Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Price, Authority, and Trust: From Ideal Types to Plural Forms (1989)Economic Action and Social Structure: The Problem of Embeddedness (2002)Understanding Customer Experience Throughout the Customer Journey (2016)The Influence of Family Communication Patterns on Parental Reactions toward Advertising: A Cross-National Examination (1998)eWOM and the importance of capturing consumer attention within social media (2013)Interpretive structural modelling and fuzzy MICMAC approaches for customer centric beef supply chain: application of a big data technique (2017)Kundenorientiertes Rechnungswesen als Voraussetzung des Kundenbindungsmanagements (2003)Branding in Politics—Manifestations, Relevance and Identity-Oriented Management (2004)Modellbasiertes Dienstleistungsmanagement (2005)The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s (1991)INNOVATIVE CAPABILITY, INNOVATION STRATEGY AND MARKET ORIENTATION: AN EMPIRICAL ANALYSIS IN TURKISH SOFTWARE INDUSTRY (2008)Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing (2019)Kundennähe, Kundenzufriedenheit und Kundenbindung bei Dienstleistungsunternehmen (1998)Using New Media for Customer Interaction: A Challenge for Relationship Marketing (2000)Food-Related Lifestyle: A Segmentation Approach to European Food Consumers (2001)
this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1973Organizational Buying Behavior640 cited
  • 2008Industrial Marketing Management613 cited
  • 2002Branding importance in business-to-business markets442 cited
  • 1995Handwörterbuch des Marketing368 cited
  • 2000Business Marketing Comes of Age: A Comprehensive Review of the Literature154 cited
  • 1999Integrated marketing communications requires a new way of thinking120 cited
  • 2000Dienstleistungsmarketing115 cited
  • 2020Advertising and promotion90 cited
  • 1995Das Vertrauen des Kunden : Relevanz, Aufbau und Steuerung auf industriellen Märkten75 cited
  • 1997Das Management von Geschäftsbeziehungen im Systemgeschäft36 cited
  • 1997Kooperationen mit Kunden26 cited
  • 1995Business Marketing: A Managerial Approach21 cited
  • 1999Ingredient Branding — Begriff und theoretische Begründung13 cited
  • 2001Markenmanagement bei erklärungsbedürftigen Produkten11 cited

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