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Advertising Trends in Urban China

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References

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Cited by

2003Long-Term Effects of Television Advertising on Sales of Consumer Durables and Nondurables--The Case of China32 cited
2008Examination of Factors Moderating the Success of Private Label Brands: A Study of the Packaged Food Market in China

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28 cited

2012Advertising Research in the Post-WTO Decade in China27 cited

2003Effects of coupons on brand categorization and choice of fast foods in China25 cited

2006Perceptual Predictors of Global Attitude toward Advertising: An Investigation of Both Generalized and Personalized Beliefs20 cited

2013Mediating science and nature: Representing and consuming infant formula advertising in China18 cited

2011A comparative study of Chinese and US consumers' attitudes toward advertising regulation16 cited

2010College-Educated Youths' Attitudes toward Global Brands: Implications for Global Marketing Strategies15 cited

2018Examining the Dimensionality in Global Attitudes Toward Advertising: A Comparison of Perceptions of Chinese and United States Consumers14 cited

2007Socio-Economic and Ethical Implications of Advertising – A Perceptual Study13 cited

2014Consumer Attitudes Toward Advertising in the Digital Age: A China–United States Comparative Study12 cited

2008Sources of product information for Chinese rural consumers11 cited

2019Advertising in Asia: Theories and Implications for Practice10 cited

2008Public Attitude Toward Advertising: An Empirical Study of Northern India10 cited