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Cited by

• 1998Marketing opportunities in the digital world165 cited
• 1998The difference between Chinese and Western negotiations143 cited
• 2003Internet marketing research (1987‐2000): a literature review and classification122 cited
• 1997Relationship marketing and regular customer cards: daily product retailing in Finland28 cited
• 2010The impact of the Internet upon bank marketing23 cited
• 1998Alignment and strategic change: a challenge for marketing and human resources23 cited
• 1998A framework to evaluate video banking kiosks22 cited
• 2018Marketing (as) rhetoric: an introduction21 cited
• 1998An expanded perspective on power in distribution channels: Strategies and implications21 cited
• 2017Co-producing with consumers: how varying levels of control and co-production impact affect19 cited
• 1999One-to-one marketing on the internet19 cited
• 2005Adoption of Internet-based product customization and pricing strategies16 cited
• 2000The effectiveness of direct response radio commercials16 cited
• 2008Derived versus full name brand extensions15 cited
• 2000Cross Media Promotion of the Internet in Television Commercials