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Kundenbewertung im Rahmen des CRM
16 references·0 citing·37 second hop
Kundenbewertung im Rahmen des CRM (2007)Kundenbewertung im Rahmen des CRMEinführung in das Controlling (2020)Einführung in das ControllingWhy build a customer relationship management capability? (2007)Why build a customer relation…Kundenbindung und Kundenwert (2007)Kundenbindung und KundenwertKundenorientiertes Rechnungswesen als Voraussetzung des Kundenbindungsmanagements (2003)Kundenorientiertes Rechnungsw…Kundenentwicklung im Dienstleistungsbereich (2003)Kundenentwicklung im Dienstle…Calculating the value of customers’ referrals (2003)Calculating the value of cust…The Loyalty Effect (2001)The Loyalty EffectEffektives Customer Relationship Management (2001)Effektives Customer Relations…Handbuch Kundenbindungsmanagement (1999)Handbuch Kundenbindungsmanage…Business marketing: understand what customers value. (1999)Business marketing: understan…Bedeutende Kunden (1997)Bedeutende KundenHandwörterbuch des Marketing (1995)Handwörterbuch des MarketingBedeutende Kunden (1995)Bedeutende KundenManage Customers for Profits (Not Just Sales) (1987)Manage Customers for Profits …Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Account portfolio analysis for strategy development (1982)Account portfolio analysis fo…Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)The Commitment-Trust Theory of Relationship Marketing (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)Coefficient Alpha and the Internal Structure of Tests (1951)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Firm Resources and Sustained Competitive Advantage (1991)Service Quality in Multichannel Services Employing Virtual Channels (2006)Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM (2013)The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image (2016)Strategy formulation : analytical concepts (1978)Industrial marketing strategy (1984)Strategic Market Planning: (1990)Key account management: Theory, practice and challenges (1997)Beautiful exit: how to leave your business partner (2000)Towards an understanding of attraction in buyer–supplier relationships (2008)Conceptualising 'value for the customer': an attributional, structural and dispositional analysis (2003)Value in business markets: What do we know? Where are we going? (2005)Value Creation and Value Capture in Open Innovation (2018)Kundenwert — eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen (2001)The development of controller tasks: explaining the nature of controllership and its changes (2011)Conceptualisations of ‘controlling’ in German-speaking countries: analysis and comparison with Anglo-American management control frameworks (2013)A Framework for Analyzing Interconnectedness of Relationships (2000)Measuring network competence: some international evidence (2002)Are Loyal Customers Profitable? Customer Satisfaction, Customer (Action) Loyalty and Customer Profitability at the Individual Level (2006)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth (2001)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Verhaltenswissenschaftliche Aspekte der Kundenbindung (2003)Modeling Purchasing Behavior with Sudden “Death”: A Flexible Customer Lifetime Model (2011)Rückgewinnungsmanagement: Verlorene Kunden als Zielgruppe (2000)Kundenzufriedenheit als Managementherausforderung (2001)Integrativität als Kern einer umfassenden Leistungslehre (1997)Kundennähe, Kundenzufriedenheit und Kundenbindung bei Dienstleistungsunternehmen (1998)Food-Related Lifestyle: A Segmentation Approach to European Food Consumers (2001)
this work references cited by second hop

References

  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 2001The Loyalty Effect1,406 cited
  • 1999Business marketing: understand what customers value.643 cited
  • 2007Why build a customer relationship management capability?524 cited
  • 1995Handwörterbuch des Marketing368 cited
  • 2020Einführung in das Controlling335 cited
  • 1982Account portfolio analysis for strategy development224 cited
  • 1999Handbuch Kundenbindungsmanagement223 cited
  • 1987Manage Customers for Profits (Not Just Sales)158 cited
  • 2007Kundenbindung und Kundenwert127 cited
  • 2001Effektives Customer Relationship Management80 cited
  • 2003Kundenorientiertes Rechnungswesen als Voraussetzung des Kundenbindungsmanagements74 cited
  • 2003Calculating the value of customers’ referrals67 cited
  • 1995Bedeutende Kunden67 cited
  • 2003Kundenentwicklung im Dienstleistungsbereich66 cited
  • 1997Bedeutende Kunden60 cited

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