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Print Advertising in the Pacific Basin
16 references·6 citing·43 second hop
Print Advertising in the Pacific Basin (1994)Print Advertising in the Pacific BasinCross-Cultural Research in Advertising: An Assessment of Methodologies (1994)Cross-Cultural Research in Ad…Standardization vs. Specialization: An Examination of Westernization in Japanese Advertising (1992)Standardization vs. Specializ…Culture‐specific Marketing Communications: An Analytical Approach (1991)Culture‐specific Marketing Co…Cross-Cultural Advertising (1989)Cross-Cultural AdvertisingA Content Analysis of Chinese Magazine Advertisements (1988)A Content Analysis of Chinese…Reflections of Culture: An Analysis of Japanese and American Advertising Appeals (1987)Reflections of Culture: An An…Advertising: Looking Glass or Molder of the Masses? (1987)Advertising: Looking Glass or…A Content Analysis of Visuals Used in Print Media Advertising (1987)A Content Analysis of Visuals…Customizing global marketing (1986)Customizing global marketingAnalysis of Information Content in U.S. and Japanese Magazine Advertising (1986)Analysis of Information Conte…MATERIALISM AND STATUS APPEALS IN JAPANESE AND US PRINT ADVERTISING (1985)MATERIALISM AND STATUS APPEAL…Japanese Marketing: Towards a Better Understanding (1985)Japanese Marketing: Towards a…International Marketing Management (1984)International Marketing Manag…Translation and content analysis of oral and written materials (1980)Translation and content analy…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Advertising: Theory and Practice (1936)Advertising: Theory and Pract…The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products (2023)The role of informational ver…Regionalization vs. globalization in advertising research: Insights from five decades of academic study (2010)Regionalization vs. globaliza…Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea (2005)Advertising appeals and cultu…Trends and Development in Standardization Adaptation Research (2004)Trends and Development in Sta…Perceptual product connection in an international context (2000)Perceptual product connection…Advertising adoption in a developing market economy: the case of Poland (1996)Advertising adoption in a dev…Motivations for pleasure vacation (1979)Motivation, leadership, and organization: Do American theories apply abroad? (1980)Culture's Consequences: International Differences in Work-Related Values. (1983)International relationship marketing ‐ The importance of psychic distance (2000)Japanese Investors' Choice of Joint Ventures Versus Wholly-owned Subsidiaries in the US: The Role of Market Barriers and Firm Capabilities (2002)Market selection for international expansion (2007)Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. (1966)Content Analysis for the Social Sciences and Humanities. (1970)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications. (1962)Experimental and Quasi-Experimental Designs for Research (1963)Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)Response rates in international mail surveys: Results of a 22-country study (1997)National culture and life insurance consumption (2007)An Analysis of Information Content in Television Advertising (1977)Characteristics of TV Commercials Perceived as Informative (1982)Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising (1987)Cultural Differences in Message Strategies: A Comparison between American and Japanese TV Commercials (1993)Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials (1999)The art of Japanese management (1981)Theory Z: How American business can meet the Japanese challenge (1981)The dance of life (1983)The Exercise of Interfirm Power and Its Repercussions in U.S.-Japanese Channel Relationships (1993)How do Japanese consumers perceive wireless ads? 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(1988)Authentic Leadership: Development and Validation of a Theory-Based Measure† (2007)Linking Empowering Leadership and Employee Creativity: The Influence of Psychological Empowerment, Intrinsic Motivation, and Creative Process Engagement (2010)Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis (1993)Measuring Culture Outside the Head: A Meta-Analysis of Individualism—Collectivism in Cultural Products (2008)
this work references cited by second hop

References

  • 1980Translation and content analysis of oral and written materials3,570 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1987Reflections of Culture: An Analysis of Japanese and American Advertising Appeals380 cited
  • 1986Customizing global marketing323 cited
  • 1992Standardization vs. Specialization: An Examination of Westernization in Japanese Advertising208 cited
  • 1994Cross-Cultural Research in Advertising: An Assessment of Methodologies206 cited
  • 1984International Marketing Management190 cited
  • 1986Analysis of Information Content in U.S. and Japanese Magazine Advertising138 cited
  • 1985Japanese Marketing: Towards a Better Understanding134 cited
  • 1991Culture‐specific Marketing Communications: An Analytical Approach130 cited
  • 1985MATERIALISM AND STATUS APPEALS IN JAPANESE AND US PRINT ADVERTISING126 cited
  • 1988A Content Analysis of Chinese Magazine Advertisements118 cited
  • 1989Cross-Cultural Advertising102 cited
  • 1936Advertising: Theory and Practice79 cited
  • 1987A Content Analysis of Visuals Used in Print Media Advertising72 cited
  • 1987

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Advertising: Looking Glass or Molder of the Masses?
56 cited

Cited by

  • 2005Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea72 cited
  • 2010Regionalization vs. globalization in advertising research: Insights from five decades of academic study45 cited
  • 2004Trends and Development in Standardization Adaptation Research40 cited
  • 2000Perceptual product connection in an international context19 cited
  • 2023The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products17 cited
  • 1996Advertising adoption in a developing market economy: the case of Poland17 cited