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The Perceived Informativeness of National and Retail Advertising
16 references·6 citing·41 second hop
The Perceived Informativeness of National and Retail Advertising (1987)The Perceived Informativeness of National…The Economic Effects of Advertising: A Review of the Literature (1984)The Economic Effects of Adver…The Information Content of Comparative Magazine Advertisements (1983)The Information Content of Co…Satisfaction with the Informational Value of Magazine and Television Advertising (1983)Satisfaction with the Informa…Consumer Behavior: Implications for Marketing Strategy (1983)Consumer Behavior: Implicatio…Characteristics of TV Commercials Perceived as Informative (1982)Characteristics of TV Commerc…The Advertising Controversy: Evidence on the Economic Effects of Advertising (1981)The Advertising Controversy: …The Effects of Advertisement Structure, Message Sidedness, and Performance Test Results on Print Advertisement Informativeness (1980)The Effects of Advertisement …Information Content IN U.S. and Australian Television Advertising (1980)Information Content IN U.S. a…Information Content in Print Advertising (1979)Information Content in Print …Consumer Perceptions of the Media and their Advertising Content (1979)Consumer Perceptions of the M…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…An Analysis of Information Content in Television Advertising (1977)An Analysis of Information Co…Advertising Content: Persuasion, Information or Intimidation? (1977)Advertising Content: Persuasi…Utilization of mass communication by the individual (1974)Utilization of mass communica…Some Institutional Aspects of Advertising (1972)Some Institutional Aspects of…Prepurchase Behavior of Buyers of Small Electrical Appliances (1966)Prepurchase Behavior of Buyer…Do Consumers Avoid Watching Over-the-Counter Drug Advertisements? (2015)Do Consumers Avoid Watching O…Media preference and believability among rural respondents for news and advertising information (1999)Media preference and believab…The Information Content of Newspaper Advertising (1992)The Information Content of Ne…A Content Analysis of the “Fine Print” in Television Advertising (1992)A Content Analysis of the “Fi…An Information Content Comparison of Magazine Ads across a Response Continuum from Direct Response to Institutional Advertising (1990)An Information Content Compar…The Learning and Retention of Outdoor Advertising (1989)The Learning and Retention of…The Impact of Television Advertising: Learning Without Involvement (1965)A Generic Concept of Marketing (1972)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Advertising in America: The Consumer View (1969)A Rating Scale for Measuring Product/ Service Satisfaction (1980)Journalism monographs (1984)Comparison of Beliefs about Advertising, Attitude toward Advertising, and Materialism Held by African Americans and Caucasians (1995)Consumer's Socio-Demographic Characteristics and Satisfaction with Services in the Airline Industry (2001)Content Analysis in Consumer Research (1977)The Influence of Verbal Content and Relative Newness on the Effectiveness of Comparative Advertising (1988)Information Content in Television Advertising: A Replication and Extension (1991)Negative Advertising: The Malicious Strain of Comparative Advertising (1991)Advances in Consumer Research (2025)Statistical significance in psychological research. (1968)Advertising as Information (1974)Advertising Localization Overshadows Standardization (2002)Breaking Through Fast-Forwarding: Brand Information and Visual Attention (2008)Humor and cultural values in print advertising: a cross‐cultural study (2011)How Advertising Works: A Planning Model (1982)Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization (2014)Examining online social brand engagement: A social presence theory perspective (2017)Social media engagement behavior (2019)The Market Maven: A Diffuser of Marketplace Information (1987)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Destination image and tourist loyalty: A meta-analysis (2013)Measuring Prepurchase Information Seeking (1975)Establishing The Micro Foundations of a Macro Theory: Information, Movers, and the Competitive Local Market for Public Goods (1993)Connected marketing : the viral, buzz and word of mouth revolution (2006)Uses and Gratifications Theory in the 21st Century (2000)Is There Social Capital in a Social Network Site?: Facebook Use and College Students' Life Satisfaction, Trust, and Participation (2009)Social Media Use for News and Individuals' Social Capital, Civic Engagement and Political Participation (2012)Consumption Experience and Sales Promotion Expenditure (1985)Advertising, Information, and Product Quality: The Case of Butter (1991)Advertising efficiency and the choice of media mix: a case of beer (2003)
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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1974Utilization of mass communication by the individual1,775 cited
  • 1983Consumer Behavior: Implications for Marketing Strategy664 cited
  • 1977An Analysis of Information Content in Television Advertising588 cited
  • 1982Characteristics of TV Commercials Perceived as Informative179 cited
  • 1966Prepurchase Behavior of Buyers of Small Electrical Appliances115 cited
  • 1980Information Content IN U.S. and Australian Television Advertising89 cited
  • 1983The Information Content of Comparative Magazine Advertisements84 cited
  • 1981The Advertising Controversy: Evidence on the Economic Effects of Advertising71 cited
  • 1983Satisfaction with the Informational Value of Magazine and Television Advertising56 cited
  • 1979Consumer Perceptions of the Media and their Advertising Content49 cited
  • 1972Some Institutional Aspects of Advertising48 cited
  • 1984The Economic Effects of Advertising: A Review of the Literature45 cited
  • 1979Information Content in Print Advertising42 cited
  • 1977Advertising Content: Persuasion, Information or Intimidation?41 cited

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  • 1980The Effects of Advertisement Structure, Message Sidedness, and Performance Test Results on Print Advertisement Informativeness41 cited
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    • 1990An Information Content Comparison of Magazine Ads across a Response Continuum from Direct Response to Institutional Advertising29 cited
    • 1992A Content Analysis of the “Fine Print” in Television Advertising26 cited
    • 2015Do Consumers Avoid Watching Over-the-Counter Drug Advertisements?25 cited
    • 1992The Information Content of Newspaper Advertising22 cited
    • 1989The Learning and Retention of Outdoor Advertising15 cited
    • 1999Media preference and believability among rural respondents for news and advertising information11 cited