SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketing Planning Practices of South African Companies
16 references·0 citing·37 second hop
Marketing Planning Practices of South African Companies (1994)Marketing Planning Practices of South Afr…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Marketing Planning and Strategy (1996)Marketing Planning and Strate…Marketing planning and corporate culture: A conceptual framework which examines management attitudes in the context of marketing planning (1991)Marketing planning and corpor…The logic of being illogical in strategic marketing planning (1989)The logic of being illogical …Ten barriers to marketing planning (1989)Ten barriers to marketing pla…Marketing Plans: How to Prepare Them, How to Use Them (1989)Marketing Plans: How to Prepa…Marketing planning in small enterprises: A model and some empirical evidence∗ (1989)Marketing planning in small e…Evolution of Global Marketing Strategy : Scale, Scope, and Synergy (1989)Evolution of Global Marketing…Analysis for Marketing Planning (1988)Analysis for Marketing Planni…The Strategic and Operational Planning of Marketing (1987)The Strategic and Operational…Strategic Marketing Planning by Product Managers. Room for Improvement? (1983)Strategic Marketing Planning …The Marketing Plan (1981)The Marketing PlanMarketing Planning in the Multinational Subsidiary: Practices and Problems (1980)Marketing Planning in the Mul…Can Your Marketing Planning Procedures be Improved? (1980)Can Your Marketing Planning P…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Where long-range planning pays off Findings of a survey of formal, informal planners (1970)The political marketing planning process: improving image and message in strategic target areas (2002)Implementation rules to bridge the theory/practice divide in market segmentation (2009)Assessing the drivers and impact of international marketing agility (2018)Marketing Management: Analysis, Planning and Control (1973)Strategic Planning Systems (1976)Competitive advantage in small to medium-sized enterprises (2002)Networking in SMEs: Evaluating its contribution to marketing activity (2006)Entrepreneurship and social media marketing: evidence from French small business (2012)Diagnosing the Product Portfolio (1977)Diagnosing the Product Portfolio (1977)Strategic Market Planning: Problems and Analytical Approaches (1980)Success-Producer and Failure-Preventer Marketing Skills: A Social Learning Theory Interpretation (1992)Key Components in Product Management Success (and Failure): (1994)How to improve product management effectiveness (1996)The role of dynamic capabilities in e-business transformation (2003)A stakeholder approach to relationship marketing strategy (2005)Understanding and profitably managing customer loyalty (2008)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The E-Marketing Mix: A Contribution of the E-Tailing Wars (2002)Sustainable value propositions: Framework and implications for technology suppliers (2016)How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics (2019)Barriers to Entry and Market Entry Decisions in Consumer and Industrial Goods Markets (1989)Innovation, marketing strategy, environment, and performance (1996)Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters (2003)Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study (2004)Introduction (2007)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)An assessment of survey research in POM: from constructs to theory (1998)Comparing Response Rates from Web and Mail Surveys: A Meta-Analysis (2008)Standardization of international marketing strategy by firms from a developing country (1997)Examining determinants of export performance in small open economies (2000)Export Product Strategy Fit and Performance: An Empirical Investigation (2009)
this work references cited by second hop

References

  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1989Marketing Plans: How to Prepare Them, How to Use Them340 cited
  • 1989Evolution of Global Marketing Strategy : Scale, Scope, and Synergy269 cited
  • 1996Marketing Planning and Strategy228 cited
  • 1989Marketing planning in small enterprises: A model and some empirical evidence∗119 cited
  • 1988Analysis for Marketing Planning99 cited
  • 1989Ten barriers to marketing planning81 cited
  • 1983Strategic Marketing Planning by Product Managers. Room for Improvement?64 cited
  • 1991Marketing planning and corporate culture: A conceptual framework which examines management attitudes in the context of marketing planning54 cited
  • 1980Marketing Planning in the Multinational Subsidiary: Practices and Problems53 cited
  • 1980Can Your Marketing Planning Procedures be Improved?52 cited
  • 1981The Marketing Plan48 cited
  • 1987The Strategic and Operational Planning of Marketing47 cited
  • 1989

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The logic of being illogical in strategic marketing planning
38 cited

Cited by

No citing works inside the corpus for this window.