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The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
16 references·16 citing·50 second hopsampled
The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation (2006)The Differential Effects of Celebrity and…Handbook of Social Psychology (2013)Handbook of Social PsychologyThe Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies (1998)Paradoxes of Technology: Cons…The Economic Worth of Celebrity Endorsers: An Event Study Analysis (1995)The Economic Worth of Celebri…A Model of Perceived Risk and Intended Risk-Handling Activity (1994)A Model of Perceived Risk and…The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions (1992)The Influence of Familial and…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Moderating Effect of Prio…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Organizational commitment and psychological attachment: The effects of compliance, identification, and internalization on prosocial behavior. (1986)Organizational commitment and…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…Risk Taking and Information Handling in Consumer Behavior (1969)Risk Taking and Information H…Online influencer marketing (2022)Online influencer marketingWhen less is more: the impact of macro and micro social media influencers’ disclosure (2020)When less is more: the impact…More than meets the eye: The functional components underlying influencer marketing (2020)More than meets the eye: The …The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective (2019)The Effect of Influencer Mark…Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework (2019)Fifty years of celebrity endo…The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival (2018)The effect of celebrity on br…“Thanks for watching”. The effectiveness of YouTube vlogendorsements (2018)“Thanks for watching”. The ef…Platform Strategy: Managing Ecosystem Value Through Selective Promotion of Complements (2017)Platform Strategy: Managing E…Credibility of a peer endorser and advertising effectiveness (2016)Credibility of a peer endorse…Conceptualizing the Evolution and Future of Advertising (2016)Conceptualizing the Evolution…Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions (2016)Celebrity endorsements: Influ…The influence of online reviews to online hotel booking intentions (2015)The influence of online revie…From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness (2015)From digital media influencer…What makes a useful online review? Implication for travel product websites (2014)What makes a useful online re…“Highly Recommended!” The Content Characteristics and Perceived Usefulness of Online Consumer Reviews (2011)“Highly Recommended!” The Con…Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study (2008)Retail Spectacles and Brand M…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)The impact of perceived corporate social responsibility on consumer behavior (2005)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Advances in Consumer Research (2025)Scales for the measurement of ethos (1966)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Instagram and YouTube bloggers promote it, why should I buy? 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References

  • 2013Handbook of Social Psychology7,486 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1986Organizational commitment and psychological attachment: The effects of compliance, identification, and internalization on prosocial behavior.4,076 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1994A Model of Perceived Risk and Intended Risk-Handling Activity2,037 cited
  • 1969Risk Taking and Information Handling in Consumer Behavior1,397 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
  • 1998Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies1,307 cited

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1988
The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations
1,225 cited
  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
  • 1992The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions919 cited
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    • 2022Online influencer marketing578 cited
    • 2020When less is more: the impact of macro and micro social media influencers’ disclosure507 cited
    • 2015The influence of online reviews to online hotel booking intentions409 cited
    • 2011“Highly Recommended!” The Content Characteristics and Perceived Usefulness of Online Consumer Reviews392 cited
    • 2016Credibility of a peer endorser and advertising effectiveness360 cited
    • 2016Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions359 cited
    • 2015From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness357 cited
    • 2017Platform Strategy: Managing Ecosystem Value Through Selective Promotion of Complements341 cited
    • 2018The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival322 cited
    • 2019The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective285 cited
    • 2018“Thanks for watching”. The effectiveness of YouTube vlogendorsements253 cited
    • 2019Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework247 cited
    • 2016Conceptualizing the Evolution and Future of Advertising209 cited
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