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An Implemented System for Improving Promotion Productivity Using Store Scanner Data
11 references·16 citing·38 second hop
An Implemented System for Improving Promotion Productivity Using Store Scanner Data (1993)An Implemented System for Improving Promo…An Alternative Explanation for Lower Repeat Rates after Promotion Purchases (1989)An Alternative Explanation fo…Measuring the Effect of Retail Store Promotions on Brand and Store Substitution (1988)Measuring the Effect of Retai…Market-Share Analysis: Evaluating Competitive Marketing Effectiveness (1988)Market-Share Analysis: Evalua…Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…Promoter: An Automated Promotion Evaluation System (1987)Promoter: An Automated Promot…Consumer Promotions and the Acceleration of Product Purchases (1985)Consumer Promotions and the A…A Price Discrimination Theory of Coupons (1984)A Price Discrimination Theory…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок) (1983)A Logit Model of Brand Choice…Impact of Deals and Deal Retraction on Brand Switching (1978)Impact of Deals and Deal Retr…BRANDAID: A Marketing-Mix Model, Part 1: Structure (1975)BRANDAID: A Marketing-Mix Mod…Unraveling scientific impact: Citation types in marketing journals (2014)Unraveling scientific impact:…The Impact and Determinants of Nine-Ending Pricing in Grocery Retailing (2011)The Impact and Determinants o…Retailer Dynamic Pricing and Ordering Decisions: Category Management versus Brand-by-Brand Approaches (2010)Retailer Dynamic Pricing and …Sales Promotion Models (2008)Sales Promotion ModelsDecomposing the sales promotion bump accounting for cross-category effects (2008)Decomposing the sales promoti…How Biased Household Inventory Estimates Distort Shopping and Storage Decisions (2006)How Biased Household Inventor…Why promotion strategies based on market basket analysis do not work (2005)Why promotion strategies base…Practice Prize Article— CHAN4CAST : A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods (2005)Practice Prize Article— CHAN4…Comments on “Models and Managers: The Concept of a Decision Calculus” (2004)Comments on “Models and Manag…Analyzing Brand Competition across Subcategories (2004)Analyzing Brand Competition a…Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals (2003)Creating Win–Win Trade Promot…A Decision Support System for Planning Manufacturers' Sales Promotion Calendars (1999)A Decision Support System for…From Decision Support to Decision Automation: A 2020 Vision (1998)From Decision Support to Deci…Consumer inventory sensitivity and the postpromotion dip (1996)Consumer inventory sensitivit…Productivity Versus Relative Efficiency in Marketing: Past and Future? (1994)Productivity Versus Relative …A comparison and an exploration of the forecasting accuracy of a loglinear model at different levels of aggregation (1994)A comparison and an explorati…Applied Statistical Decision Theory. (1962)A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)Promotion Has a Negative Effect on Brand Evaluations: Or Does It? Additional Disconfirming Evidence (1992)Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence (1996)Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century (1999)Compliance without pressure: The foot-in-the-door technique. (1966)Self-Perception Theory (1972)Behavioral Learning Theory: Its Relevance to Marketing and Promotions (1981)Decline and variability in brand loyalty (1997)Managing Advertising and Promotion for Long-Run Profitability (1999)Conditional logit analysis of qualitative choice behavior (1972)Customer satisfaction, customer retention, and market share (1993)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brand Loyalty: Measurement and Management (1978)Econometric Models and Economic Forecasts (1990)The Effects of Brand Loyalty on Competitive Price Promotional Strategies (1990)Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (2009)The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin (2012)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)A Price Expectations Model of Customer Brand Choice (1990)The effects of framing price promotion messages on consumers' perceptions and purchase intentions (1998)An Operations-Research Study of Sales Response to Advertising (1957)Price as an Indicator of Quality: Report on an Enquiry (1966)Industrial New Product Launch Strategies and Product Development Performance (1997)The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution (2000)Models and Managers: The Concept of a Decision Calculus (2004)Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship (2007)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Adoption of Internet banking by Australian consumers: an empirical investigation (1999)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? (2010)Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? (2011)Retail forecasting: Research and practice (2019)Modeling Asymmetric Competition (1988)Brand Popularity, Country Image and Market Share: An Empirical Study (1997)The Contingency Value of Complementary Capabilities in Product Development (1999)The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2007)
this work references cited by second hop

References

  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок)547 cited
  • 1984A Price Discrimination Theory of Coupons491 cited
  • 1985Consumer Promotions and the Acceleration of Product Purchases409 cited
  • 1978Impact of Deals and Deal Retraction on Brand Switching405 cited
  • 1988Measuring the Effect of Retail Store Promotions on Brand and Store Substitution316 cited
  • 1988Market-Share Analysis: Evaluating Competitive Marketing Effectiveness215 cited
  • 1975BRANDAID: A Marketing-Mix Model, Part 1: Structure208 cited
  • 1989An Alternative Explanation for Lower Repeat Rates after Promotion Purchases172 cited
  • 1987Promoter: An Automated Promotion Evaluation System131 cited

Cited by

  • 2004Analyzing Brand Competition across Subcategories115 cited
  • 1999A Decision Support System for Planning Manufacturers' Sales Promotion Calendars111 cited
  • 2003Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals104 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2014
Unraveling scientific impact: Citation types in marketing journals
102 cited
  • 2005Practice Prize Article— CHAN4CAST : A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods102 cited
  • 2006How Biased Household Inventory Estimates Distort Shopping and Storage Decisions86 cited
  • 1996Consumer inventory sensitivity and the postpromotion dip72 cited
  • 2008Sales Promotion Models70 cited
  • 2011The Impact and Determinants of Nine-Ending Pricing in Grocery Retailing67 cited
  • 1998From Decision Support to Decision Automation: A 2020 Vision62 cited
  • 1994Productivity Versus Relative Efficiency in Marketing: Past and Future?58 cited
  • 2008Decomposing the sales promotion bump accounting for cross-category effects56 cited
  • 2005Why promotion strategies based on market basket analysis do not work55 cited
  • 2010Retailer Dynamic Pricing and Ordering Decisions: Category Management versus Brand-by-Brand Approaches54 cited
  • 1994A comparison and an exploration of the forecasting accuracy of a loglinear model at different levels of aggregation49 cited
  • 2004Comments on “Models and Managers: The Concept of a Decision Calculus”45 cited