References

• 1969Latent Structure Analysis.2,385 cited
• 1978Brand Loyalty: Measurement and Management1,629 cited
• 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure1,348 cited
• 1993An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data1,131 cited
• 1978Issues and Advances in Segmentation Research921 cited
• 2008Defensive Marketing Strategies363 cited
• 1983Defensive Marketing Strategies347 cited
• 1987A Simultaneous Approach to Market Segmentation and Market Structuring301 cited
• 1992Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?297 cited
• 1989Note—A Brand Switching Model with Implications for Marketing Strategies172 cited
• 1988Choice Map: Inferring a Product-Market Map from Panel Data171 cited
• 1992The handbook of brand management154 cited
• 1994Heterogeneous Logit Model Implications for Brand Positioning133 cited
• 1984An Investigation into the Order of the Brand Choice Process122 cited
• 1986A Latent Markov Model to Correct for Measurement Error100 cited
• 1991