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Estimating Promotion Response When Competitive Promotions Are Unobservable
7 references·5 citing·56 second hop
Estimating Promotion Response When Competitive Promotions Are Unobservable (2007)Estimating Promotion Response When Compet…Response Modeling with Nonrandom Marketing-Mix Variables (2004)Response Modeling with Nonran…Identifying Innovators for the Cross-Selling of New Products (2004)Identifying Innovators for th…Marketing models of consumer heterogeneity (1998)Marketing models of consumer …The Persistence of Marketing Effects on Sales (1995)The Persistence of Marketing …How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)How T.V. Advertising Works: A…Price-Induced Patterns of Competition (1989)Price-Induced Patterns of Com…Competitive Maps: The Structure Underlying Asymmetric Cross Elasticities (1988)Competitive Maps: The Structu…I Will Survive: Predicting Business Failures from Customer Ratings (2021)I Will Survive: Predicting Bu…The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter (2015)The Squeaky Wheel Gets the Gr…Explaining article influence: capturing article citability and its dynamic effects (2014)Explaining article influence:…Recovering Hidden Buyer–Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets (2012)Recovering Hidden Buyer–Selle…A dynamic perspective to the internationalization of small-medium enterprises (2011)A dynamic perspective to the …A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)The Value of Purchase History Data in Target Marketing (1996)Discrete Choice Methods with Simulation (2001)A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)Statistical Methods for the Analysis of Discrete Choice Experiments: A Report of the ISPOR Conjoint Analysis Good Research Practices Task Force (2016)Developing Buyer-Seller Relationships (1987)The Commitment-Trust Theory of Relationship Marketing (1994)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)Dynamically Managing a Profitable Email Marketing Program (2017)Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches (2021)Customer success management, customer health, and retention in B2B industries (2023)Distribution of the Estimators for Autoregressive Time Series with a Unit Root (1979)Macroeconomics and Reality (1980)Statistical analysis of cointegration vectors (1988)Building Models for Marketing Decisions (2000)Customer Satisfaction and Shareholder Value (2004)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Conditional logit analysis of qualitative choice behavior (1972)Parameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach (1974)Optimal Advertising and Optimal Quality (1976)Modeling Purchase-Timing and Brand-Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity (1991)Breeding Competitive Strategies (1997)Assessing long-term promotional influences on market structure (1998)Monopoly and product quality (1978)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Market Segmentation, Self-Selection, and Product Line Design (1984)Measuring brand value with scanner data (1993)Building Store Loyalty through Store Brands (2000)Marketing and business performance (2011)The Presentation of Self in Everyday Life. 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this work references cited by second hop

References

  • 1998Marketing models of consumer heterogeneity790 cited
  • 1989Price-Induced Patterns of Competition666 cited
  • 1995The Persistence of Marketing Effects on Sales456 cited
  • 1995How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments452 cited
  • 2004Response Modeling with Nonrandom Marketing-Mix Variables317 cited
  • 1988Competitive Maps: The Structure Underlying Asymmetric Cross Elasticities122 cited
  • 2004Identifying Innovators for the Cross-Selling of New Products82 cited

Cited by

  • 2015The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter252 cited
  • 2011A dynamic perspective to the internationalization of small-medium enterprises65 cited
  • 2012Recovering Hidden Buyer–Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets61 cited
  • 2021I Will Survive: Predicting Business Failures from Customer Ratings44 cited
  • 2014Explaining article influence: capturing article citability and its dynamic effects15 cited

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