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• 2013Practice Prize Winner—Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey257 cited
• 2006Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits203 cited
• 2014Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations149 cited
• 2007Decomposition of the Sales Impact of Promotion-Induced Stockpiling137 cited
• 2003An empirically derived taxonomy of retailer pricing and promotion strategies135 cited
• 2009Retailer Pricing and Competitive Effects134 cited
• 2007Retail-Price Drivers and Retailer Profits131 cited
• 1998Varying parameter models to accommodate dynamic promotion effects122 cited
• 1999A Decision Support System for Planning Manufacturers' Sales Promotion Calendars111 cited
• 1996Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data107 cited
• 1999Heterogeneity and purchase event feedback in choice models: An empirical analysis with implications for model building96 cited
• 1996Linking Advertising to Box Office Performance of New Film Releases: A Marketing Planning Model95 cited
• 2006Strategic Bundling of Products and Prices: A New Synthesis for Marketing78 cited