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Knowledge dissemination in the global service marketing community
16 references·0 citing·39 second hop
Knowledge dissemination in the global service marketing community (2013)Knowledge dissemination in the global ser…Moving Forward and Making a Difference: Research Priorities for the Science of Service (2010)Moving Forward and Making a D…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Adopting a service logic for marketing (2006)Adopting a service logic for …The Four Service Marketing Myths (2004)The Four Service Marketing My…Requirements for a cocitation similarity measure, with special reference to Pearson's correlation coefficient (2003)Requirements for a cocitation…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…Tracking the evolution of the services marketing literature (1993)Tracking the evolution of the…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Designing services that deliver (1984)Designing services that deliv…A Service Quality Model and its Marketing Implications (1984)A Service Quality Model and i…Classifying Services to Gain Strategic Marketing Insights (1983)Classifying Services to Gain …An Applied Service Marketing Theory (1982)An Applied Service Marketing …Marketing Strategies and Organizational Structures for Service Firms (1981)Marketing Strategies and Orga…A Service‐Orientated Approach to Marketing of Services (1978)A Service‐Orientated Approach…Strategic Management and Marketing in the Service Sector (1984)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Relation of Consumers' Buying Habits to Marketing Methods (1923)Principles of Marketing (1972)Breaking Free from Product Marketing (1977)An empirical assessment of the SERVQUAL scale (1992)Relational Benefits in Services Industries: The Customer's Perspective (1998)Designing conceptual articles: four approaches (2020)Advertising as Information (1974)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The value concept and relationship marketing (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The New Public Governance? 1 (2006)American Economic Review (2019)Evolving to a New Dominant Logic for Marketing (2003)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Institutions and axioms: an extension and update of service-dominant logic (2015)Mass customization: The new frontier in business competition (1999)Marketing management: analysis. planning. implementation and control (2000)Whither Services Marketing? (2004)Contextualization and value-in-context: How context frames exchange (2011)Service-dominant logic 2025 (2016)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)Customer engagement, buyer‐seller relationships, and social media (2012)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Critical Service Encounters: The Employee's Viewpoint (1994)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Consumer Cocreation in New Product Development (2010)Value co-creation: concept and measurement (2014)Service Research Priorities in a Rapidly Changing Context (2015)
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References

  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 1984A Service Quality Model and its Marketing Implications6,560 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1983Classifying Services to Gain Strategic Marketing Insights1,994 cited
  • 2010Moving Forward and Making a Difference: Research Priorities for the Science of Service1,545 cited
  • 1994From Marketing Mix to Relationship Marketing1,410 cited
  • 2004The Four Service Marketing Myths1,339 cited
  • 1984Designing services that deliver1,272 cited
  • 1993Tracking the evolution of the services marketing literature977 cited
  • 2006Adopting a service logic for marketing887 cited
  • 2003Requirements for a cocitation similarity measure, with special reference to Pearson's correlation coefficient786 cited
  • 1982An Applied Service Marketing Theory771 cited
  • 1981Marketing Strategies and Organizational Structures for Service Firms763 cited

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  • 1978A Service‐Orientated Approach to Marketing of Services551 cited
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