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Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?

16 references·16 citing·48 second hopsampled

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References

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2003Evolving to a New Dominant Logic for Marketing14,777 cited
1997Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness9,690 cited
1986The Elaboration Likelihood Model of Persuasion8,811 cited
1978Organizational Strategy, Structure, and Process7,485 cited
1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
1993Market Orientation: Antecedents and Consequences7,032 cited
2005Open for innovation: the role of openness in explaining innovation performance among U.K. manufacturing firms6,320 cited
1978Organizational Strategy, Structure, and Process4,527 cited
1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
2003Managing the transition from products to services2,328 cited
2005The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations1,782 cited
1993

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Price Perceptions and Consumer Shopping Behavior: A Field Study

1,774 cited

2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions1,671 cited

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