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Handelsunternehmen als Marken
16 references·1 citing·31 second hop
Handelsunternehmen als Marken (1993)Handelsunternehmen als MarkenConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Die Marke - Kapital des Unternehmens (1992)Die Marke - Kapital des Unter…CAPITAL CHOICES: CHANGING THE WAY AMERICA INVESTS IN INDUSTRY (1992)CAPITAL CHOICES: CHANGING THE…Konsumentenverhalten (1991)KonsumentenverhaltenErlebnisstrategien im Einzelhandel (1991)Erlebnisstrategien im Einzelh…Kognitive Strukturen in der Konsumforschung (1990)Kognitive Strukturen in der K…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Absatz- und Beschaffungsmarketing des Einzelhandels (1990)Absatz- und Beschaffungsmarke…The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research (1989)The Effects of Brand Position…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYBrand Leverage: Strategy for Growth in a Cost-Control World (1988)Brand Leverage: Strategy for …Betriebswirtschaftslehre des Handels (1988)Betriebswirtschaftslehre des …Advertising and Promotion Management (1987)Advertising and Promotion Man…Der Handelsbetrieb : Grundlagen der Unternehmenspolitik (1985)Der Handelsbetrieb : Grundlag…Architecture of Cognition (1983)Architecture of CognitionDie Messung von Produktimages für das Marketing : Grundlagen und Operationalisierung (1975)Die Messung von Produktimages…Retail-Branding — Strategischer Rahmen für das Handelsmarketing (2008)Retail-Branding — Strategisch…The psychology of interpersonal relations. (1958)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Brands and Branding: Research Findings and Future Priorities (2006)Advances in Consumer Research (2025)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand franchise extension: New product benefits from existing Brand Names (1981)Positioning: The Battle for Your Mind (1981)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)An Information Processing Theory of Consumer Choice (1979)An Examination of the Role of Beneficial Image in Tourist Destination Selection (2000)Brand personality: How to make the metaphor fit? (2001)The Effects of Ingredient Branding Strategies on Host Brand Extendibility (2002)European retailing in e‐transition? (2001)Efficient Consumer Response (2006)EDLP versus Hi–Lo pricing strategies in retailing—a state of the art article (2013)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)How Common is Workplace Transformation and Who Adopts it? (1994)The Modern Industrial Revolution, Exit, and the Failure of Internal Control Systems (1999)The Venture Capital Revolution (2001)Stellenwert und Gegenstand des Markenmanagement (2002)Theoretisches Grundkonzept der identitätsorientierten Markenführung (2002)Herausforderungen und Aufgaben des Markenmanagements (2005)Brand Equity as a Signaling Phenomenon (1998)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Teachers' Beliefs and Educational Research: Cleaning up a Messy Construct (1992)The magical number 4 in short-term memory: A reconsideration of mental storage capacity (2001)
this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1983Architecture of Cognition5,089 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 1987Advertising and Promotion Management868 cited
  • 1992CAPITAL CHOICES: CHANGING THE WAY AMERICA INVESTS IN INDUSTRY736 cited
  • 1989The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research391 cited
  • 1988Brand Leverage: Strategy for Growth in a Cost-Control World303 cited
  • 1992Die Marke - Kapital des Unternehmens190 cited
  • 1988Betriebswirtschaftslehre des Handels127 cited
  • 1991Konsumentenverhalten121 cited
  • 1990Absatz- und Beschaffungsmarketing des Einzelhandels106 cited
  • 1975Die Messung von Produktimages für das Marketing : Grundlagen und Operationalisierung106 cited
  • 1991Erlebnisstrategien im Einzelhandel97 cited
  • 1990Kognitive Strukturen in der Konsumforschung87 cited
  • 1985Der Handelsbetrieb : Grundlagen der Unternehmenspolitik

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49 cited

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  • 2008Retail-Branding — Strategischer Rahmen für das Handelsmarketing6 cited