SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
DEVELOPING MARKETING STRATEGY IN THE NOT‐FOR‐PROFIT SECTOR
16 references·5 citing·33 second hop
DEVELOPING MARKETING STRATEGY IN THE NOT‐FOR‐PROFIT SECTOR (1992)DEVELOPING MARKETING STRATEGY IN THE NOT‐…Marketing Productivity Analysis (2014)Marketing Productivity Analys…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Exploring corporate strategy (1997)Exploring corporate strategyJapanese Marketing Strategies in the UK: A Comparative Study (1986)Japanese Marketing Strategies…Exploring corporate strategy (1985)Exploring corporate strategyStrategic Decision Processes: Comprehensiveness and Performance in an Industry with an Unstable Environment (1984)Strategic Decision Processes:…Efficient Cultures: Exploring the Relationship Between Culture and Organizational Performance (1983)Efficient Cultures: Exploring…The Marketing Plan (1981)The Marketing PlanMarketing Warfare in the 1980s (1981)Marketing Warfare in the 1980sThe Marketing of Services (1980)The Marketing of ServicesBasic marketing: a managerial approach. 6th ed. (1978)Basic marketing: a managerial…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Strategies for diversification (1972)Strategies for diversificationBroadening the Concept of Marketing (1969)Broadening the Concept of Mar…The Concept of the Marketing Mix (1964)The Concept of the Marketing …The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical Assessment of their Generalisability, Applicability and Effect on Performance - Evidence from Jordan’s Services Organisations (2011)The 7Ps Classification of the…Developing a Marketing Strategy for Nonprofit Organizations: An Exploratory Study (2009)Developing a Marketing Strate…Factors affecting decision-making in South African sport sponsorships (2002)Factors affecting decision-ma…Developing 'appropriate' marketing within the public leisure and library sectors: a comparative study (1998)Developing 'appropriate' mark…Reflection of the Improvements in Modern Marketing Understanding on the Public Libraries in Turkey (1997)Reflection of the Improvement…The Structure of Scientific Revolutions (1963)The Social Construction of Reality (1967)Culture and Congruence: The Fit Between Management Practices and National Culture (1996)Review : A Review of Culture in Information Systems Research: Toward a Theory of Information Technology Culture Conflict1 (2006)Linking organizational culture, structure, strategy, and organizational effectiveness: Mediating role of knowledge management (2009)The Interpretation of Cultures (2017)How We Think (1910)Strategy-Making in Three Modes (1973)Organizational Strategy, Structure, and Process (1978)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Understanding the Elusive Black Box of Dynamic Capabilities (2011)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Corporate Social Responsibility: A Process Model of Sensemaking (2008)Corporate Social Responsibility: The Good, the Bad and the Ugly (2008)Exploring SWOT analysis – where are we now? (2010)The Effect of a Market Orientation on Business Profitability (1990)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Research on corporate diversification: A synthesis (1989)Strategic Alliances: A Synthesis of Conceptual Foundations (1995)The Fuzzy Front End of New Product Development for Discontinuous Innovations: A Theoretical Model (2004)The Changing Role of Marketing in the Corporation (1992)Competing through service: Insights from service-dominant logic (2006)The Strategic Hrm Debate and the Resource‐Based View of the Firm (1996)Strategic development and SWOT analysis at the University of Warwick (2003)Evaluation of stakeholder influence in the implementation of construction projects (2005)Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)
this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1997Exploring corporate strategy3,103 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1972Strategies for diversification1,257 cited
  • 1983Efficient Cultures: Exploring the Relationship Between Culture and Organizational Performance1,184 cited
  • 1985Exploring corporate strategy1,177 cited
  • 1964The Concept of the Marketing Mix961 cited
  • 1984Strategic Decision Processes: Comprehensiveness and Performance in an Industry with an Unstable Environment928 cited
  • 1980The Marketing of Services363 cited
  • 1981Marketing Warfare in the 1980s143 cited
  • 2014Marketing Productivity Analysis120 cited
  • 1986Japanese Marketing Strategies in the UK: A Comparative Study92 cited
  • 1981The Marketing Plan48 cited
  • 1978Basic marketing: a managerial approach. 6th ed.30 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Cited by

  • 2009Developing a Marketing Strategy for Nonprofit Organizations: An Exploratory Study171 cited
  • 2011The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical Assessment of their Generalisability, Applicability and Effect on Performance - Evidence from Jordan’s Services Organisations30 cited
  • 2002Factors affecting decision-making in South African sport sponsorships22 cited
  • 1998Developing 'appropriate' marketing within the public leisure and library sectors: a comparative study12 cited
  • 1997Reflection of the Improvements in Modern Marketing Understanding on the Public Libraries in Turkey1 cited