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Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk
16 references·16 citing·33 second hopsampled
Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk (2004)Performance of Store Brands: A Cross-Coun…Marketing models of consumer heterogeneity (1998)Marketing models of consumer …Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets (1996)Decision-Making Under Uncerta…The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models (1993)The Role of the Scale Paramet…Measuring brand value with scanner data (1993)Measuring brand value with sc…Managing Brand Equity (1991)Managing Brand EquityTheory of Industrial Organization. (1989)Theory of Industrial Organiza…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYA Method of Simulated Moments for Estimation of Discrete Response Models Without Numerical Integration (1989)A Method of Simulated Moments…The Theory of Industrial Organization (1988)The Theory of Industrial Orga…Discrete Choice Analysis: Theory and Application to Travel Demand. (1987)Discrete Choice Analysis: The…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…A New Approach to Consumer Theory (1976)A New Approach to Consumer Th…Conditional logit analysis of qualitative choice behavior (1972)Conditional logit analysis of…Readings in Attitude Theory and Measurement (1968)Readings in Attitude Theory a…A New Approach to Consumer Theory (1966)A New Approach to Consumer Th…Understanding purchase intention of university students towards skin care products (2019)Understanding purchase intent…Consumers and Brands across the Globe: Research Synthesis and New Directions (2017)Consumers and Brands across t…The Impact of Brand Prestige on Trust, Perceived Risk, Satisfaction, and Loyalty in Upscale Restaurants (2015)The Impact of Brand Prestige …Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors (2014)Marketing mix strategies for …Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand? (2014)Does a Store Brand Always Hur…Determinants of Store Brand Share (2014)Determinants of Store Brand S…Smart Shopping Carts: How Real-Time Feedback Influences Spending (2013)Smart Shopping Carts: How Rea…Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning (2013)Manufacturer and Retailer Str…Ideology and Brand Consumption (2013)Ideology and Brand ConsumptionDoes the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures? (2013)Does the importance of value,…Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products (2013)Brand awareness–Brand quality…Modeling Consumer Learning from Online Product Reviews (2012)Modeling Consumer Learning fr…Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis (2011)Consumer learning in a turbul…Store brand and national brand promotion attitudes antecedents (2010)Store brand and national bran…Perception Spillovers across Competing Brands: A Disaggregate Model of how and When (2009)Perception Spillovers across …Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation (2006)Creating a Market Orientation…Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)Brands and Branding: Research Findings and Future Priorities (2006)Negation in syntax: on the nature of functional categories and projections (1991)Autolexical syntax : A theory of parallel grammatical representations. By Jerrold M. Sadock Chicago: University of Chicago Press, 1991. Pp. 254. (1997)The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation (2000)Organizational Knowledge Creation Theory: Evolutionary Paths and Future Advances (2006)Verb Movement, Universal Grammar, and the Structure of IP, 1989 (2013)A Model of Growth Through Creative Destruction (1992)General purpose technologies ‘Engines of growth’? 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(1995)MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY (1975)Investor Sentiment and the Cross‐Section of Stock Returns (2006)1. On the Concept of Health Capital and the Demand for Health (2017)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Hedonic housing prices and the demand for clean air (1978)Conducting Discrete Choice Experiments to Inform Healthcare Decision Making (2008)
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References

  • 1972Conditional logit analysis of qualitative choice behavior14,281 cited
  • 1988The Theory of Industrial Organization8,578 cited
  • 1966A New Approach to Consumer Theory8,466 cited
  • 1976A New Approach to Consumer Theory6,913 cited
  • 1987Discrete Choice Analysis: Theory and Application to Travel Demand.5,542 cited
  • 1989Theory of Industrial Organization.5,142 cited
  • 1991Managing Brand Equity3,818 cited
  • 1968Readings in Attitude Theory and Measurement2,124 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1989A Method of Simulated Moments for Estimation of Discrete Response Models Without Numerical Integration1,641 cited
  • 1996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets1,223 cited
  • 1993The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models1,219 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 1998Marketing models of consumer heterogeneity790 cited
  • 1993

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Measuring brand value with scanner data
618 cited

Cited by

  • 2006Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation474 cited
  • 2012Modeling Consumer Learning from Online Product Reviews248 cited
  • 2014Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors200 cited
  • 2015The Impact of Brand Prestige on Trust, Perceived Risk, Satisfaction, and Loyalty in Upscale Restaurants197 cited
  • 2014Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?192 cited
  • 2014Determinants of Store Brand Share170 cited
  • 2013Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?168 cited
  • 2017Consumers and Brands across the Globe: Research Synthesis and New Directions161 cited
  • 2011Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis156 cited
  • 2013Ideology and Brand Consumption147 cited
  • 2019Understanding purchase intention of university students towards skin care products144 cited
  • 2009Perception Spillovers across Competing Brands: A Disaggregate Model of how and When141 cited
  • 2013Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products139 cited
  • 2010Store brand and national brand promotion attitudes antecedents136 cited
  • 2013Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning128 cited
  • 2013Smart Shopping Carts: How Real-Time Feedback Influences Spending128 cited