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Developing an Effective Customer Loyalty Program

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References

2003Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development1,490 cited
2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
2000Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value1,157 cited
1995Capturing the value of supplementary services770 cited
2004Balancing Acquisition and Retention Resources to Maximize Customer Profitability751 cited
2003Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty732 cited
2002Customer Relationship Management: In B2C Markets, Often Less is More275 cited
2003The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs238 cited

Cited by

2014Key determinants of passenger loyalty in the low-cost airline business237 cited
2011Loyalty Programmes: Current Knowledge and Research Directions*234 cited
2005Loyalty trends for the twenty‐first century189 cited
2014Customer–company identification and the effectiveness of loyalty programs152 cited
2019The role of loyalty programs in boosting hotel guest loyalty: Impact of switching barriers140 cited
2020

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An emerging theory of loyalty program dynamics

131 cited

2011Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior116 cited

202140 years of loyalty programs: how effective are they? Generalizations from a meta-analysis93 cited

2015Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions80 cited

2013Hotel loyalty programs: how valuable is valuable enough?79 cited

2014Where is the love?61 cited

2013Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty57 cited

2020When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition56 cited

2010Do vendors benefit from promotions in a multi-vendor loyalty program?53 cited

2010A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia53 cited

2012Progress in Loyalty Program Research: Facts, Debates, and Future Research52 cited