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Evolution of Branding Theory and Its Relevance to the Independent Retail Sector
16 references·8 citing·42 second hop
Evolution of Branding Theory and Its Relevance to the Independent Retail Sector (2006)Evolution of Branding Theory and Its Rele…The Product and the Brand (2012)The Product and the BrandThe Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations (2004)The Strategic Positioning of …Silence of the brands (2004)Silence of the brandsVisual merchandising and the creation of discernible retail brands (2003)Visual merchandising and the …Brand management : a theoretical and practical approach (2003)Brand management : a theoreti…Is there really no hope for local brands? (2002)Is there really no hope for l…Retailing at century end: some challenges for management and research (2000)Retailing at century end: som…Re-appraising the concept of brand image (1999)Re-appraising the concept of …Defining A "Brand": Beyond The Literature With Experts' Interpretations (1998)Defining A "Brand": Beyond Th…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Brands: The New Wealth Creators (1997)Brands: The New Wealth Creato…Branding consumer goods: insights from theory and practice (1997)Branding consumer goods: insi…Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation (1994)Brands, Brand Management, and…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Marketing Intangible Products and Product Intangibles (1981)Marketing Intangible Products…Brand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…Global vs local: analysis of the consumer-brand relationships in India (2021)Global vs local: analysis of …A solution to the problem of brand definition (2021)A solution to the problem of …Cross-cultural factors in international branding (2019)Cross-cultural factors in int…Employer Branding in the Digital Era Attracting and Retaining Millennials Using Digital Media (2018)Employer Branding in the Digi…Intertwined (2015)IntertwinedA framework for SME retail branding (2015)A framework for SME retail br…Swayed by the logo and name: does university branding work? (2014)Swayed by the logo and name: …Branding: The Past, Present, and Future: A Study of the Evolution and Future of Branding (2011)Branding: The Past, Present, …Managing Brand Equity (1991)Why Store Brand Penetration Varies by Retailer (1997)Building Store Loyalty through Store Brands (2000)Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation (2006)Corporate social responsibility and the positioning of grocery brands (2007)Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand? (2014)Atmospherics as a Marketing Tool (1974)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Store atmosphere and purchasing behavior (1994)Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue (2005)Fast fashion in the retail store environment (2010)Marketing design elements of mobile fashion retail apps (2013)Diffusion of Innovations (1963)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Destination Branding: Insights and Practices from Destination Management Organizations (2005)The management of destination brands: Five guiding principles based on recent developments in corporate branding theory (2007)An analysis of terminology use in place branding (2008)Advances in Consumer Research (2025)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Corporate branding and corporate brand performance (2001)CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK? (2005)A model of customer-based brand equity and its application to multiple destinations (2008)Capturing value creation in business relationships: A customer perspective (2003)Value in business markets: What do we know? Where are we going? (2005)Service quality, customer satisfaction, and behavioral intentions in the service factory (2006)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER (2003)Destination image and destination personality: An application of branding theories to tourism places (2006)Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend (2009)Exploring tourists’ images of a distant destination (2006)The role of brand elements in destination branding (2016)THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY (2018)
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References

  • 1997Dimensions of Brand Personality5,056 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1978Brand Loyalty: Measurement and Management1,629 cited
  • 1981Marketing Intangible Products and Product Intangibles684 cited
  • 1998Defining A "Brand": Beyond The Literature With Experts' Interpretations622 cited
  • 2012The Product and the Brand566 cited
  • 1994Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation315 cited
  • 2004The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations290 cited
  • 2003Visual merchandising and the creation of discernible retail brands228 cited
  • 2003Brand management : a theoretical and practical approach158 cited
  • 2004Silence of the brands149 cited
  • 2000Retailing at century end: some challenges for management and research146 cited
  • 1999Re-appraising the concept of brand image138 cited
  • 1997Brands: The New Wealth Creators120 cited
  • 2002Is there really no hope for local brands?113 cited
  • 1997Branding consumer goods: insights from theory and practice

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108 cited

Cited by

  • 2014Swayed by the logo and name: does university branding work?37 cited
  • 2015A framework for SME retail branding33 cited
  • 2015Intertwined32 cited
  • 2011Branding: The Past, Present, and Future: A Study of the Evolution and Future of Branding29 cited
  • 2018Employer Branding in the Digital Era Attracting and Retaining Millennials Using Digital Media27 cited
  • 2021A solution to the problem of brand definition23 cited
  • 2019Cross-cultural factors in international branding17 cited
  • 2021Global vs local: analysis of the consumer-brand relationships in India10 cited