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Markenpositionierung als Grundlage der Markenführung
16 references·2 citing·39 second hop
Markenpositionierung als Grundlage der Markenführung (2005)Markenpositionierung als Grundlage der Ma…Strategie und Technik der Markenführung (2014)Strategie und Technik der Mar…Grundlagen der Unternehmensplanung (2001)Grundlagen der Unternehmenspl…Wirkung integrierter Kommunikation (1998)Wirkung integrierter Kommunik…Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze (1993)Strategie und Technik der Wer…Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product (1990)Effects of Brand Awareness on…An Evaluation Cost Model of Consideration Sets (1990)An Evaluation Cost Model of C…Die Messung bildhafter Konsumerlebnisse (1988)Die Messung bildhafter Konsum…Marktforschung : Methodische Grundlagen und praktische Anwendung (1986)Marktforschung : Methodische …Brand Familiarity and Advertising: Effects on the Evoked Set and Brand Preference (1986)Brand Familiarity and Adverti…The mind of the strategist: The art of Japanese business (1982)The mind of the strategist: T…Product policy : concepts, methods, and strategy (1982)Product policy : concepts, me…Positioning your product (1982)Positioning your productThe analytic hierarchy process : planning, priority setting, resource allocation (1980)The analytic hierarchy proces…Emotion: A Psychoevolutionary Synthesis (1980)Emotion: A Psychoevolutionary…Consumer Behavior and Product Performance: An Alternative Conceptualization (1975)Consumer Behavior and Product…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…Das Branding der Corporate Brand gestalten (2014)Das Branding der Corporate Br…Markenprofilierung und Markentransfer (2007)Markenprofilierung und Marken…Customer-Oriented Approaches to Identifying Product-Markets (1979)U.S. International Pleasure Travelers’ Images of Four Mediterranean Destinations: A Comparison of Visitors and Nonvisitors (1999)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Destination Marketing Organizations and destination marketing: A narrative analysis of the literature (2013)Judgment under Uncertainty: Heuristics and Biases (1975)Dimensions of Consumer Expertise (1987)Managing What Consumers Learn from Experience (1989)A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)Heuristic Decision Making (2010)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Prospect theory: An analysis of decision under risk (1988)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Switching barriers and repurchase intentions in services (2000)When choice is demotivating: Can one desire too much of a good thing? (2000)Understanding online purchase intentions: contributions from technology and trust perspectives (2003)The Principles of Psychology (1891)The Measurement of Meaning (1957)Social Behavior: Its Elementary Forms (1963)The Elaboration Likelihood Model of Persuasion (1986)Measuring individual differences in implicit cognition: The implicit association test. (1998)A meta-analytic test of intergroup contact theory. (2006)Begriffsabgrenzungen und Erscheinungsformen von Marken (2004)Herausforderungen und Aufgaben des Markenmanagements (2005)Strategic Brand Management (2023)Innovation management in emerging technology ventures – the concept of an integrated idea management (2007)Customer value of smart metering: Explorative evidence from a choice-based conjoint study in Switzerland (2012)Fostering German-language learners’ constructions of meanings for fractions—design and effects of a language- and mathematics-integrated intervention (2013)An application procedure for DEA (1989)An Analysis of Multi-Criteria Decision Making Methods (2013)A review of multi criteria decision making (MCDM) towards sustainable renewable energy development (2016)Patterns of cognitive appraisal in emotion. (1985)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map (2008)Trust: the social virtues and the creation of prosperity (1995)The Cognitive Perspective in Strategy: An Integrative Review (2010)Paradigm lost: Reinvigorating the study of organizational culture (2016)Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle (1989)Pioneering Versus Incremental Innovation: Review and Research Propositions (1994)Product Quality: Impact of Interdepartmental Interactions (1997)
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References

  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1980The analytic hierarchy process : planning, priority setting, resource allocation6,272 cited
  • 1980Emotion: A Psychoevolutionary Synthesis2,487 cited
  • 1990An Evaluation Cost Model of Consideration Sets1,026 cited
  • 1990Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product962 cited
  • 2014Strategie und Technik der Markenführung731 cited
  • 1982Positioning your product429 cited
  • 1982Product policy : concepts, methods, and strategy372 cited
  • 1982The mind of the strategist: The art of Japanese business356 cited
  • 1986Marktforschung : Methodische Grundlagen und praktische Anwendung349 cited
  • 1975Consumer Behavior and Product Performance: An Alternative Conceptualization219 cited
  • 1986Brand Familiarity and Advertising: Effects on the Evoked Set and Brand Preference214 cited
  • 1993Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze148 cited
  • 1998Wirkung integrierter Kommunikation119 cited
  • 2001Grundlagen der Unternehmensplanung103 cited
  • 1988Die Messung bildhafter Konsumerlebnisse

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96 cited

Cited by

  • 2014Das Branding der Corporate Brand gestalten14 cited
  • 2007Markenprofilierung und Markentransfer14 cited