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Effects of configuration and exposure levels in responses to web advertisements

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References

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2000Does Your Ad Have Too Many Pictures?

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59 cited

1998Content Analysis as a Predictive Methodology: Recall, Readership, and Evaluations of Business-to-Business Print Advertising41 cited

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2008ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF BANNER AND POP-UP AD EXPOSURES ON BRAND MEMORY AND ATTITUDES132 cited
2012Do Interruptions Pay Off? - Effects of Interruptive Ads on Consumers’ Willingness to Pay13 cited