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Building a Brand Relationship with Voters: The Need for IMC within Political Parties
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Building a Brand Relationship with Voters: The Need for IMC within Political Parties (2003)Building a Brand Relationship with Voters…Integrated Marketing Communications (2004)Integrated Marketing Communic…Marketing Research Within a Changing Information Environment (2003)Marketing Research Within a C…Virtual Campaigning: Australian Parties and the Impact of the Internet (2002)Virtual Campaigning: Australi…The political marketing planning process: improving image and message in strategic target areas (2002)The political marketing plann…The marketing of political marketing (2001)The marketing of political ma…Strategic political segmentation ‐ A new approach for a new era of political marketing (2001)Strategic political segmentat…Political marketing ‐ An investigation of the political marketing concept and political market orientation in Australian politics (2001)Political marketing ‐ An inve…Friends and relations: long‐term approaches to political campaigning (2001)Friends and relations: long‐t…IMC, brand communications, and corporate cultures (2000)IMC, brand communications, an…A Communication-Based Marketing Model for Managing Relationships (1998)A Communication-Based Marketi…Strategic analysis in political markets (1996)Strategic analysis in politic…Relationship marketing: strategic and tactical implications (1996)Relationship marketing: strat…Political marketing and party development in Britain (1996)Political marketing and party…Political marketing ‐ vive la différence! (1996)Political marketing ‐ vive la…Political Marketing: Structure and Process (1994)Political Marketing: Structur…STRATEGIES FOR SUCCESS FROM THE POLITICAL MARKETERS (1988)STRATEGIES FOR SUCCESS FROM T…Organizational Learning: The Contributing Processes and the Literatures (1991)Building Strong Brands (1995)Organizational Learning: A Theory of Action Perspective (1997)The Emergence Of IMC: A Theoretical Perspective (2004)#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns (2018)Pragmatics of Human Communication (1975)Communication and Control Processes in the Delivery of Service Quality (1988)Corporate Culture and Performance (1992)The Changing Role of Marketing in the Corporation (1992)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Evolving to a New Dominant Logic for Marketing (2003)Principles of Marketing (1972)Marketing as Exchange (1975)The Art and Science of Negotiation. (1984)The Marriage of Politics and Marketing (2001)Key Concepts in Social Research (2004)Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign (2005)Breaking Free from Product Marketing (1977)Public sector marketing is different (1987)Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach) (1990)The Information Content of Advertising: A Meta-Analysis (1996)The EXPERF Scale: A Cross-National Generalized Export Performance Measure (1998)Scientific and subversive: The two faces of the fourth era of political campaigning (2020)The British General Election of 1964 (1965)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The role of networks and matching in market entry to emerging retail markets (2008)Political marketing and stakeholder engagement (2009)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)The Structure of Scientific Revolutions (1963)Competing for the Future (1994)Value in business markets: What do we know? Where are we going? (2005)The explanatory foundations of relationship marketing theory (2006)Brand relationships through brand reputation and brand tribalism (2008)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: Antecedents and Consequences (1993)Examining service experiences and post‐consumption evaluations (2004)The views of anadvocatus dei: political marketing and its critics (2004)Theory and Concept Development in Political Marketing (2007)The Discovery of Grounded Theory (2017)Export Product Strategy Fit and Performance: An Empirical Investigation (2009)The influence of customer brand identification on hotel brand evaluation and loyalty development (2013)Renewable energy technology acceptance in Peninsular Malaysia (2015)INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions (2005)Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing (2006)The anatomy of the luxury fashion brand (2009)The product, sales and market‐oriented party ‐ How Labour learnt to market the product, not just the presentation (2001)
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References

  • 1998A Communication-Based Marketing Model for Managing Relationships1,243 cited
  • 1996Relationship marketing: strategic and tactical implications595 cited
  • 2003Marketing Research Within a Changing Information Environment570 cited
  • 2004Integrated Marketing Communications543 cited
  • 1996Political marketing ‐ vive la différence!295 cited
  • 1994Political Marketing: Structure and Process205 cited
  • 2001The marketing of political marketing179 cited
  • 2000IMC, brand communications, and corporate cultures139 cited
  • 2001Political marketing ‐ An investigation of the political marketing concept and political market orientation in Australian politics120 cited
  • 1988STRATEGIES FOR SUCCESS FROM THE POLITICAL MARKETERS115 cited
  • 1996Strategic analysis in political markets109 cited
  • 2002Virtual Campaigning: Australian Parties and the Impact of the Internet107 cited
  • 2002The political marketing planning process: improving image and message in strategic target areas104 cited
  • 1996Political marketing and party development in Britain97 cited
  • 2001Strategic political segmentation ‐ A new approach for a new era of political marketing85 cited

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  • 2001Friends and relations: long‐term approaches to political campaigning66 cited
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