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Leistungslehre und Service-Dominant Logic for Marketing — ein kritischer Vergleich
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Leistungslehre und Service-Dominant Logic for Marketing — ein kritischer Vergleich (2008)Leistungslehre und Service-Dominant Logic…Logik der Forschung (2013)Logik der ForschungThe Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006)The Service-dominant Logic of…Service-dominant logic: reactions, reflections and refinements (2006)Service-dominant logic: react…Rationalizing service logic, or understanding services as experience? (2006)Rationalizing service logic, …Further evolving the new dominant logic of marketing: from services to the social construction of markets (2006)Further evolving the new domi…Competing through service: Insights from service-dominant logic (2006)Competing through service: In…Whither Services Marketing? (2004)Whither Services Marketing?The Four Service Marketing Myths (2004)The Four Service Marketing My…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Blueprinting the service company (2002)Blueprinting the service comp…Leistungsbündel als Absatzobjekte Ein Ansatz zur Überwindung der Dichotomie von Sach- und Dienstleistungen (1994)Leistungsbündel als Absatzobj…Marketing Theory: Evolution and Evaluation (1990)Marketing Theory: Evolution a…Organizational Theories: Some Criteria for Evaluation (1989)Organizational Theories: Some…Forschungskonzeptionen der Wirtschaftswissenschaft (1979)Forschungskonzeptionen der Wi…Metatheory and Consumer Research (1974)Metatheory and Consumer Resea…Logik der Forschung. (1935)Logik der Forschung.Die Gestaltung der Kundenintegration als Kernelement hybrider Wettbewerbsstrategien im Dienstleistungsbereich (2009)Die Gestaltung der Kundeninte…Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)The Structure of Scientific Revolutions (1963)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Adopting a service logic for marketing (2006)Rethinking Customer Solutions: From Product Bundles to Relational Processes (2007)From goods to service(s): Divergences and convergences of logics (2008)The Discovery of Grounded Theory (2017)The Evolution of Cooperation (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Understanding Customer Experience Throughout the Customer Journey (2016)Mass customization: The new frontier in business competition (1999)Marketing management: analysis. planning. implementation and control (2000)Contextualization and value-in-context: How context frames exchange (2011)Service-dominant logic 2025 (2016)Scientific Perspectives on Music Therapy (2005)Evidence at a glance: error matrix approach for overviewing available evidence (2010)Trial Sequential Analysis in systematic reviews with meta-analysis (2017)Managing the co-creation of value (2007)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)The myth of the ethical consumer – do ethics matter in purchase behaviour? (2001)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)History of Science and Its Rational Reconstructions (1970)Some Elements of a Sociology of Translation: Domestication of the Scallops and the Fishermen of St Brieuc Bay (1984)The Nature of Theory in Information Systems1 (2006)
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1989Organizational Theories: Some Criteria for Evaluation2,301 cited
  • 2006Service-dominant logic: reactions, reflections and refinements1,868 cited
  • 2006Competing through service: Insights from service-dominant logic1,704 cited
  • 2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions1,671 cited
  • 1935Logik der Forschung.1,424 cited
  • 2004The Four Service Marketing Myths1,339 cited
  • 2004Whither Services Marketing?1,242 cited
  • 1990Marketing Theory: Evolution and Evaluation529 cited
  • 2013Logik der Forschung435 cited
  • 2002Blueprinting the service company395 cited
  • 2006Further evolving the new dominant logic of marketing: from services to the social construction of markets329 cited
  • 1994Leistungsbündel als Absatzobjekte Ein Ansatz zur Überwindung der Dichotomie von Sach- und Dienstleistungen221 cited
  • 1979Forschungskonzeptionen der Wirtschaftswissenschaft219 cited
  • 1974Metatheory and Consumer Research194 cited
  • 2006Rationalizing service logic, or understanding services as experience?

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187 cited

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  • 2009Die Gestaltung der Kundenintegration als Kernelement hybrider Wettbewerbsstrategien im Dienstleistungsbereich8 cited