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Can Your Marketing Planning Procedures be Improved?

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References

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Cited by

1996Strategic planning and business performance in the quoted UK hotel sector: results of an exploratory study96 cited
1983Strategic Marketing Planning by Product Managers. Room for Improvement?64 cited
2000The Strategic Planning Index: A Tool for Measuring Strategic Planning Effectiveness62 cited
2003Strategic marketing planning: a grounded investigation52 cited
1999Measuring strategic planning effectiveness in hotels48 cited
1998Benchmarking to Improve the Strategic Planning Process in the Hotel Sector44 cited
1990

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A Taxonomy of Marketing Planning Styles

37 cited

1987An Exposition of Empirical Research into Marketing Planning32 cited

1999Benchmarking Your Marketing Process31 cited

1990Market planning in a high-tech environment30 cited

1990Organisational context and behavioural problems as determinants of the effectiveness of the strategic marketing planning process27 cited

1994Critical problems in marketing planning: the potential of decision support systems25 cited

1996The conduct of marketing audits: A critical review and commentary19 cited

1994Marketing planning processes in UK and US companies19 cited

1988MANAGERIAL PERCEPTIONS OF MARKETING PLANNING[1]19 cited

1996Computer‐aided marketing planning: The experience of early adopters19 cited