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Assessing Trade Show Functions and Performance: An Exploratory Study
12 references·16 citing·40 second hop
Assessing Trade Show Functions and Performance: An Exploratory Study (1987)Assessing Trade Show Functions and Perfor…Handbook of Social Psychology (2016)Handbook of Social PsychologyIndustrial Marketing Management (2008)Industrial Marketing Manageme…Restoring our Competitive Edge: Competing through Manufacturing (1985)Restoring our Competitive Edg…An Empirical Investigation of the Information Sources used during the Industrial Buying Process (1984)An Empirical Investigation of…A descriptive model of the trade-show budgeting decision process (1983)A descriptive model of the tr…Industrial Marketing Management (1982)Industrial Marketing Manageme…The relative importance of industrial promotion tools (1981)The relative importance of in…Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing (1981)Assessing Measurement Error i…Review of Psychometric theory (2nd ed.). (1979)Review of Psychometric theory…Sales promotion - fast growth, faulty management (1976)Sales promotion - fast growth…The Equivalence of Weighted Kappa and the Intraclass Correlation Coefficient as Measures of Reliability (1973)The Equivalence of Weighted K…The Handbook of Social Psychology (1969)The Handbook of Social Psycho…Trade Shows and SME Internationalisation: Networking for Performance (2020)Trade Shows and SME Internati…Knowledge diffusion at business events: A case study (2016)Knowledge diffusion at busine…Release capacity in the vendor selection process (2014)Release capacity in the vendo…Learning in ‘Organized Anarchies’: The Nature of Technological Search Processes at Trade Fairs (2013)Learning in ‘Organized Anarch…Brand equity in B2B services and consequences for the trade show industry (2012)Brand equity in B2B services …Visitor attendance motivations at consumer travel exhibitions (2011)Visitor attendance motivation…Marketing resources and performance of exhibitor firms in trade shows: A contingent resource perspective (2006)Marketing resources and perfo…Using trade fairs in key account management (2002)Using trade fairs in key acco…Measuring performance at trade shows (2002)Measuring performance at trad…Same Time Next Year—Buyer Trade Show Motives (2001)Same Time Next Year—Buyer Tra…Exploring Departmental Level Interaction Patterns in Organizational Purchasing Decisions (1998)Exploring Departmental Level …Generalizing about Trade Show Effectiveness: A Cross-National Comparison (1997)Generalizing about Trade Show…The value of nonselling activities at international trade shows (1996)The value of nonselling activ…A Three-Stage Model of Industrial Trade Show Performance (1995)A Three-Stage Model of Indust…Exhibiting Strategy and Implementation (1993)Exhibiting Strategy and Imple…Explaining Innovative Behaviour: Uniqueness-Seeking and Sensation-Seeking (1992)Explaining Innovative Behavio…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Applying Kansei engineering to industrial machinery trade show booth design (2010)Exploring visitor experiences at trade shows (2010)Marketing Management: Analysis, Planning and Control (1973)Market Response Models: Econometric and Time Series Analysis (1989)Relationship learning at trade shows: Its antecedents and consequences (2005)Representing markets: The shaping of fashion trends by French and Italian fabric companies (2006)A Coefficient of Agreement for Nominal Scales (1960)Weighted kappa: Nominal scale agreement provision for scaled disagreement or partial credit. (1968)Reproducibility and responsiveness of health status measures statistics and strategies for evaluation (1991)Guidelines, criteria, and rules of thumb for evaluating normed and standardized assessment instruments in psychology. (1994)Methods for evaluating area-wide and organisation-based interventions in health and health care: a systematic review. 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References

  • 1969The Handbook of Social Psychology12,518 cited
  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 1973The Equivalence of Weighted Kappa and the Intraclass Correlation Coefficient as Measures of Reliability3,355 cited
  • 2016Handbook of Social Psychology1,589 cited
  • 1981Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing1,207 cited
  • 1985Restoring our Competitive Edge: Competing through Manufacturing935 cited
  • 2008Industrial Marketing Management613 cited
  • 1984An Empirical Investigation of the Information Sources used during the Industrial Buying Process207 cited
  • 1982Industrial Marketing Management98 cited
  • 1981The relative importance of industrial promotion tools83 cited
  • 1983A descriptive model of the trade-show budgeting decision process61 cited
  • 1976Sales promotion - fast growth, faulty management53 cited

Cited by

  • 2002Measuring performance at trade shows194 cited
  • 1995A Three-Stage Model of Industrial Trade Show Performance182 cited
  • 2006Marketing resources and performance of exhibitor firms in trade shows: A contingent resource perspective

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

166 cited
  • 2001Same Time Next Year—Buyer Trade Show Motives161 cited
  • 1997Generalizing about Trade Show Effectiveness: A Cross-National Comparison153 cited
  • 2002Using trade fairs in key account management134 cited
  • 2011Visitor attendance motivations at consumer travel exhibitions107 cited
  • 1996The value of nonselling activities at international trade shows105 cited
  • 2013Learning in ‘Organized Anarchies’: The Nature of Technological Search Processes at Trade Fairs78 cited
  • 2012Brand equity in B2B services and consequences for the trade show industry59 cited
  • 1992Explaining Innovative Behaviour: Uniqueness-Seeking and Sensation-Seeking53 cited
  • 2020Trade Shows and SME Internationalisation: Networking for Performance46 cited
  • 2016Knowledge diffusion at business events: A case study41 cited
  • 1993Exhibiting Strategy and Implementation30 cited
  • 1998Exploring Departmental Level Interaction Patterns in Organizational Purchasing Decisions26 cited
  • 2014Release capacity in the vendor selection process25 cited