SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Applying marketing mix constructs in higher education: the case of an MBA program in the UAE
16 references·0 citing·47 second hop
Applying marketing mix constructs in higher education: the case of an MBA program in the UAE (2016)Applying marketing mix constructs in high…Shifting Identities and Blurring Boundaries: the Emergence ofThird SpaceProfessionals in UK Higher Education (2008)Shifting Identities and Blurr…Service logic revisited: who creates value? And who co‐creates? (2008)Service logic revisited: who …The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The Predictive Validity of Mu…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Customer Value Creation: A Practical Framework (2007)Customer Value Creation: A Pr…Universities in a competitive global marketplace (2006)Universities in a competitive…How Business Schools Lost Their Way (2005)How Business Schools Lost The…“Push‐pull” factors influencing international student destination choice (2002)“Push‐pull” factors influenci…Perceived Risk: Further Considerations for the Marketing Discipline (1993)Perceived Risk: Further Consi…Scale Development : Theory and Applications (1991)Scale Development : Theory an…Refinement and reassessment of the SERVQUAL scale. (1991)Refinement and reassessment o…A Test of Services Marketing Theory: Consumer Information Acquisition Activities (1991)A Test of Services Marketing …The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability (1990)The Impact of Services versus…The role of factor analysis in the development and evaluation of personality scales (1986)The role of factor analysis i…Problems and Strategies in Services Marketing (1985)Problems and Strategies in Se…Marketing Strategies and Organizational Structures for Service Firms (1981)Marketing Strategies and Orga…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)Evolving to a New Dominant Logic for Marketing (2003)Value co-creation in service logic: A critical analysis (2011)Critical service logic: making sense of value creation and co-creation (2012)Institutions and axioms: an extension and update of service-dominant logic (2015)The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)A Model of Perceived Risk and Intended Risk-Handling Activity (1994)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Experimental Design: Procedures for the Behavioral Sciences (2013)Advances in Consumer Research (2025)Construct validity in psychological tests. (1955)The Scree Test For The Number Of Factors (1966)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Conventional wisdom on measurement: A structural equation perspective. (1991)The proactive component of organizational behavior: A measure and correlates (1993)Constructing validity: Basic issues in objective scale development. (1995)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Structural equation modeling in practice: A review and recommended two-step approach. (1988)What is coefficient alpha? An examination of theory and applications. (1993)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)Coronavirus Anxiety Scale: A brief mental health screener for COVID-19 related anxiety (2020)Atmospherics as a Marketing Tool (1974)Breaking Free from Product Marketing (1977)Classifying Services to Gain Strategic Marketing Insights (1983)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Social Marketing: An Approach to Planned Social Change (1971)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Foreign Demand for United States Higher Education: A Study of Developing Countries in the Eastern Hemisphere (1985)Higher education in a world market (1992)Critical success factors for international education marketing (1998)Brain drain: Inclination to stay abroad after studies (2006)Choosing a higher education study abroad destination (2009)Impact of COVID-19 pandemic on international higher education and student mobility: Student perspectives from mainland China and Hong Kong (2020)Consumer Cocreation in New Product Development (2010)Stakeholder Theory: The State of the Art (2010)BUILDING THEORY ABOUT THEORY BUILDING: WHAT CONSTITUTES A THEORETICAL CONTRIBUTION? (2011)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)E-S-QUAL (2004)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Scale Development Research (2006)Making sense of Cronbach's alpha (2011)
this work references cited by second hop

References

  • 1991Scale Development : Theory and Applications15,552 cited
  • 2007Service-dominant logic: continuing the evolution7,831 cited
  • 1991Refinement and reassessment of the SERVQUAL scale.3,947 cited
  • 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,130 cited
  • 1985Problems and Strategies in Services Marketing2,824 cited
  • 1986The role of factor analysis in the development and evaluation of personality scales2,364 cited
  • 2008Service logic revisited: who creates value? And who co‐creates?1,875 cited
  • 2002“Push‐pull” factors influencing international student destination choice1,724 cited
  • 2005How Business Schools Lost Their Way1,567 cited
  • 1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities1,550 cited
  • 1993Perceived Risk: Further Considerations for the Marketing Discipline1,369 cited
  • 2007Customer Value Creation: A Practical Framework1,020 cited
  • 2006Universities in a competitive global marketplace947 cited
  • 1990The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability811 cited
  • 1981Marketing Strategies and Organizational Structures for Service Firms

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

763 cited
  • 2008Shifting Identities and Blurring Boundaries: the Emergence ofThird SpaceProfessionals in UK Higher Education709 cited
  • Cited by

    No citing works inside the corpus for this window.