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The fallacy of the heavy buyer: Exploring purchasing frequencies of fresh fruit and vegetable categories
16 references·2 citing·40 second hop
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References

  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 2011Brand Love1,603 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 1968Benefit Segmentation: A Decision-Oriented Research Tool893 cited
  • 2017Psychological targeting as an effective approach to digital mass persuasion892 cited
  • 1974The Concept and Application of Life Style Segmentation688 cited
  • 1990Double Jeopardy Revisited609 cited
  • 2003Understanding brand performance measures: using Dirichlet benchmarks435 cited
  • 2016Brand love: development and validation of a practical scale390 cited
  • 1959The Pattern of Consumer Purchases349 cited
  • 2014You’re so lovable: Anthropomorphism and brand love255 cited
  • 1964Formal Theories of Mass Behavior.245 cited
  • 1988Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?194 cited
  • 2008Consumer behaviour : applications in marketing167 cited
  • 2011Social Desirability Bias in Real, Hypothetical, and Inferred Valuation Experiments160 cited
  • 1973A Consumer Purchasing Model with Erlang Inter-Purchase Times

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147 cited

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  • 2021The unbearable lightness of buying16 cited
  • 2021Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making13 cited