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Digital channels and distribution in luxury market
12 references·0 citing·51 second hop
Digital channels and distribution in luxury market (2020)Digital channels and distribution in luxu…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Web atmospheric qualities in luxury fashion brand web sites (2015)Web atmospheric qualities in …The e-semiotics of luxury (2014)The e-semiotics of luxuryLuxury web atmospherics: an examination of homepage design (2013)Luxury web atmospherics: an e…Luxury Brands in the Digital Age – Exclusivity versus Ubiquity (2012)Luxury Brands in the Digital …Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Luxury Online (2010)Luxury OnlineImpacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention (2010)Impacts of Luxury Fashion Bra…Sustaining the luxury brand on the Internet (2009)Sustaining the luxury brand o…How Brand Community Practices Create Value (2009)How Brand Community Practices…The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth (2008)The Impact of Marketing-Induc…Luxury branding on the Internet: lost opportunity or impossibility? (2003)Luxury branding on the Intern…Exploring the Implications of the Internet for Consumer Marketing (1997)The mass marketing of luxury (1998)Consuming luxury brands: The relevance of the ‘Rarity Principle’ (2000)Creating a Seamless Experience for Luxury Consumers Integrating Online and Offline Communication (2017)The Online Experience of Luxury Consumers: Insight into Motives and Reservations (2020)Managing Online Touchpoints for a Consistent Customer Experience: Cases from Fashion Retailing (2021)Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)Exploring Social Media Engagement Behaviors in the Context of Luxury Brands (2018)Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing (2019)A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior (1999)Value‐based segmentation of luxury consumption behavior (2009)The luxury strategy: break the rules of marketing to build luxury brands (2013)Social media marketing in luxury brands (2018)Ambidextrous innovation orientation effected by the digital transformation (2019)Digital platform openness: Drivers, dimensions and outcomes (2019)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer engagement in online brand communities: a social media perspective (2015)Social media in marketing: A review and analysis of the existing literature (2017)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Relationship Marketing Outcomes (2002)Consumer behavior in social commerce: A literature review (2016)Social media marketing: Comparative effect of advertisement sources (2017)Measuring social media influencer index- insights from facebook, Twitter and Instagram (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Principles and practice of structural equation modeling, 2nd ed. (2005)A Beginner's Guide to Structural Equation Modeling (2015)Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand (2018)Exploring the role of visual aesthetics and presentation modality in luxury fashion brand communication on Instagram (2019)Luxury goods in online retail: How high/low positioning influences consumer processing fluency and preference (2021)Situated Learning (1991)Situated Learning: Legitimate Peripheral Participation. (1994)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Testing the null hypothesis of stationarity against the alternative of a unit root (1992)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Introducing COBRAs (2011)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)The complexity of value in the luxury industry (2015)The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands (2022)
this work references cited by second hop

References

  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 2009How Brand Community Practices Create Value2,441 cited
  • 2010Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention720 cited
  • 2008The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth559 cited
  • 2009Sustaining the luxury brand on the Internet304 cited
  • 2010Luxury Online113 cited
  • 2003Luxury branding on the Internet: lost opportunity or impossibility?110 cited
  • 2012Luxury Brands in the Digital Age – Exclusivity versus Ubiquity104 cited
  • 2015Web atmospheric qualities in luxury fashion brand web sites66 cited
  • 2014The e-semiotics of luxury46 cited
  • 2013Luxury web atmospherics: an examination of homepage design42 cited

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