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Applying Social Marketing Strategy to Social Change Campaigns
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Applying Social Marketing Strategy to Social Change Campaigns (2020)Applying Social Marketing Strategy to Soc…Social Marketing: Changing Behaviors for Good (2015)Social Marketing: Changing Be…Inoculation's Efficacy With Young Adults' Risky Behaviors: Can Inoculation Confer Cross-Protection Over Related but Untreated Issues? (2011)Inoculation's Efficacy With Y…Introduction to Behavioral Addictions (2010)Introduction to Behavioral Ad…Active Seattle (2009)Active SeattleThe VERB™ Campaign (2008)The VERB™ CampaignSocial marketing: influencing behaviors for good (2008)Social marketing: influencing…The Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006)The Service-dominant Logic of…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…The Persuasion Handbook: Developments in Theory and Practice (2002)The Persuasion Handbook: Deve…Marketing Social Marketing in the Social Change Marketplace (2002)Marketing Social Marketing in…The Role of Emotions in Marketing (1999)The Role of Emotions in Marke…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Marketing social change (1995)Marketing social changeMeasuring the Affective and Cognitive Properties of Attitudes: Conceptual and Methodological Issues (1994)Measuring the Affective and C…Attitude change as a function of attitude type and argument type. (1990)Attitude change as a function…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The Principles of Psychology (1891)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A circumplex model of affect. (1980)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Feeling and thinking: Preferences need no inferences. (1980)Communication and Persuasion (1986)Right-wing authoritarianism, social dominance orientation, and prejudice. (1999)Emotions in Politics (2000)A comparative analysis of predictors of sense of place dimensions: Attachment to, dependence on, and identification with lakeshore properties (2005)Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition, Text Revision (DSM-IV-TR) (2000)Comorbidity of DSM-IV Pathological Gambling and Other Psychiatric Disorders (2005)Online Social Network Site Addiction: A Comprehensive Review (2015)Integrating psychological and neurobiological considerations regarding the development and maintenance of specific Internet-use disorders: An Interaction of Person-Affect-Cognition-Execution (I-PACE) model (2016)The relationship between addictive use of social media and video games and symptoms of psychiatric disorders: A large-scale cross-sectional study. (2016)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Social Marketing: An Approach to Planned Social Change (1971)Self-efficacy: the exercise of control (1997)Self-Efficacy: The Exercise of Control (1999)A systematic review of social marketing effectiveness (2007)A framework for sustainable marketing (2011)Online Interventions for Social Marketing Health Behavior Change Campaigns: A Meta-Analysis of Psychological Architectures and Adherence Factors (2011)Managing the co-creation of value (2007)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development (2011)Eating for the better: a social marketing review (2000–2012) (2013)Social Marketing (2014)Understanding the Impact of Synergy in Multimedia Communications (2003)Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)What makes a useful online review? Implication for travel product websites (2014)Message Properties, Mediating States, and Manipulation Checks: Claims, Evidence, and Data Analysis in Experimental Persuasive Message Effects Research (2003)The Effects of Negativity and Motivated Information Processing During a Political Campaign (2006)Psychological responses to the proximity of climate change (2015)
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1999The Role of Emotions in Marketing3,295 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
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  • 2010Introduction to Behavioral Addictions1,239 cited
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  • 2011Inoculation's Efficacy With Young Adults' Risky Behaviors: Can Inoculation Confer Cross-Protection Over Related but Untreated Issues?102 cited
  • 2008The VERB™ Campaign71 cited

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  • 2009Active Seattle59 cited
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